Hybrid MarTech Lead – App Growth

at Lyst

• Job title: MarTech Lead – App Growth
• Job type: Full Time
• Experience level: Senior
• Salary: Not specified
• Degree requirement: No Education Requirement
• Location requirements: Hybrid, London, United Kingdom

About the role

• Lead app growth strategy for Lyst's global fashion shopping platform, focusing on measurement and marketing technology. Collaborate with various teams to optimize app acquisition and performance metrics.

Responsibilities

• Own the app acquisition strategy across key paid growth channels, including Meta, Apple Search Ads and Google App Campaigns / UAC
• Identify opportunities to improve performance across channel mix, audiences, creative, bidding, funnel performance and budget allocation
• Lead app marketing measurement and attribution, ensuring we have a clear and trusted view of performance across installs, CAC, ROAS, retention, cohort quality and downstream conversion behaviour
• Own and evolve our MMP and app measurement setup, including attribution settings, partner integrations, event mapping, validation and data hygiene
• Partner closely with Product, Engineering, Data and Analytics teams to improve app tracking, event quality, funnel visibility and reporting foundations
• Translate complex measurement and technical issues into clear commercial implications and actionable recommendations
• Build and maintain a structured experimentation roadmap across acquisition, creative, audience strategy, app funnel performance and incrementality
• Set a high bar for app performance reporting, ensuring insights are clear, decision-useful and focused on what matters most
• Establish scalable ways of working for app marketing, including stronger frameworks for testing, reporting, prioritisation and performance management

Requirements

• Strong experience in app performance marketing, app growth, mobile measurement, martech, or a role spanning these areas
• Hands-on experience across key app acquisition channels, particularly Meta Ads Manager, Apple Search Ads and Google App Campaigns / UAC
• Strong understanding of mobile attribution and privacy-related app measurement challenges, including ATT, SKAN and post-IDFA limitations
• Experience using and/or owning MMPs such as AppsFlyer, Adjust or Branch, including attribution setup, event mapping and partner integrations
• Strong analytical skills and commercial experience, with the ability to connect measurement quality to channel strategy, budget allocation and business outcomes
• Ability to interpret app performance beyond surface metrics, and clearly explain what is happening, why it is happening, how confident we are in the data, and what should happen next
• Experience working cross-functionally with Product, Engineering, Analytics and Data teams to improve tracking, reporting and measurement quality
• Confidence using reporting tools such as Looker and Excel
• Strong attention to detail, sound judgement and a structured approach to diagnosing issues and driving solutions
• Clear communication skills, including the ability to explain technical concepts to non-technical stakeholders
• Experience building or improving testing frameworks, reporting standards, measurement approaches or app growth ways of working
• Good understanding of broader app economics and measurement concepts such as LTV / CAC, retention, incrementality and cohort-based performance assessment
• Nice to have: Experience in ecommerce, marketplace, fashion, retail or another high-volume performance marketing environment
• Experience working across both app and web performance marketing
• Exposure to incrementality testing, lift testing, MMM or other advanced measurement approaches
• Experience managing agencies, platform partners and/or more junior team members

Benefits

• Our Ways of Working: We all come into the office on Tuesdays and Thursdays, with the option to work remotely or come into the office on the other days. We believe that in person collaboration and community spirit is super important, which is why we spend some of our time in the office and some of our time at home.
• Time Off: In addition to the 8 statutory bank holidays, you will receive 29 holidays per year. Lyst’s holiday year runs from 1 April to 31 March.
• Remote Working: Work from anywhere for up to 4 weeks per year
• Competitive Family Leave Package: This includes Enhanced Family Leave for those eligible, paid Time off for Dependents and Support for Fertility Treatment & Loss.
• Clothing Benefit: We want you to enjoy using the Lyst app and site as much as our customers, so we provide you with a clothing allowance to use on Lyst every year. This starts at £250 when you join and increases up to £1,000 with your length of service.
• Private Healthcare: Our healthcare provider is Vitality. Your health is important to us which is why we offer all employees a comprehensive healthcare scheme from the day you start.
• Training Allowance: We’re big on continuous learning and growth, so all employees are currently entitled to an annual training allowance of £1,000. This can be used to attend conferences, industry events, training courses and to purchase resources.
• Pension Scheme: Our pension provider is The People’s Pension. We offer a minimum employee contribution of 5% and 3% employer contribution.
• Eye Tests and Vouchers: Employees can make a saving on their eye test and glasses through our chosen provider. You’ll receive a free eye test every year and a discount towards glasses.
• Cycle-to-Work Scheme: Lyst will purchase a bicycle from your chosen retailer, you will then receive a voucher to pick up your bicycle from them.
• Transport Season Ticket Loan: Employees can apply for an interest free season ticket loan to support your travel to work.
• Social Events: Frequent company wide social events including Christmas & summer parties, sports days, themed drinks, quizzes, cook alongs, as well as smaller team socials. We also have plenty of interest based groups such as football, running club, book club, culinary and more.