Demand Generation Manager driving marketing performance and sales alignment for Marqeta. Focused on pipeline generation and campaign optimization across multiple channels.
About the role
- Performance Marketing Manager optimizing channel-spanning B2C campaigns for design products. Collaborating with product, sales, and design teams for effective marketing strategies.
Responsibilities
- You plan, manage and optimize cross-channel B2C performance campaigns on platforms such as Google, Meta (Facebook & Instagram), Pinterest and, ideally, TikTok
- You develop strategies for holistic optimization of the marketing funnel — from awareness and consideration to conversion and retention.
- You design and implement efficient conversion-tracking structures across all relevant channels
- You analyze campaign performance and user behavior using tools such as Google Analytics (GA4) and Power BI
- You create insightful dashboards and reports, derive data-driven optimizations and present your findings to internal stakeholders
- You develop and test targeted remarketing campaigns along the customer journey to reactivate and convert potential customers
- You conduct A/B tests and multivariate tests to systematically improve creatives, landing pages and funnel stages
- You work closely with product, sales, design and data teams, as well as with agencies and external partners
- You continuously monitor market trends, new platforms, algorithm changes and best practices, and identify opportunities for innovation
- You take budget responsibility for your campaigns, monitor KPIs and optimize based on ROAS, CPA and other target metrics
Requirements
- Several years of professional experience in performance marketing, especially with Google Ads, Pinterest and Meta Ads — ideally complemented by experience with TikTok Ads
- Solid knowledge of conversion tracking and, ideally, experience with Google Tag Manager (GTM)
- Proficient in using web analytics and BI tools such as Google Analytics (GA4) and Power BI
- Understanding of funnel logic with practical experience in funnel optimization and conversion rate optimization (CRO)
- Experience designing and executing effective remarketing strategies
- Independent, data-driven, structured and solution-oriented working style — with high quality standards
- Strong communication skills, team player and confident in coordinating with internal and external stakeholders
- Knowledge of common platform policies and data protection standards (e.g., GDPR)
Benefits
- Work in a design company in a period loft
- Opportunities for remote work / home office
- Freedom to implement your own ideas
- Flexible working hours
- Flat hierarchies in a familiar, collegial working atmosphere
- Attractive career prospects in a successfully growing company
- Permanent full-time contract with competitive compensation
- Training and development opportunities
- Complimentary beverages
- Company and team events
- Employee discount at REMEMBER®
- On-site company parking
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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