Marketing Lead responsible for executing international marketing strategies to promote Barclays' services across multiple markets. Driving brand awareness and optimizing marketing efforts with strong compliance focus.
Responsibilities
Develop and implement marketing strategies to promote brand, products, and services across various markets
Oversee and execute the marketing strategy for multiple international markets, ensuring alignment with the global marketing strategy
Manage, coordinate and enable resourcing, budgeting and policy creation for a significant sub-function
Collaborate with product development, sales, and other departments to align marketing efforts with overall business objectives
Develop marketing campaigns tailored to target audiences across the PBWM client continuum
Identify and manage strategic partnerships to elevate the Bank’s visibility and cultivate new business opportunities
Requirements
Proven leadership experience in private banking, wealth management, or asset management.
Deep understanding of HNW / UHNW individuals, Family Offices and institutional clients, market trends and competitive positioning.
Strong knowledge of investment capabilities and positioning solutions for global private banking clients
Knowledge of building local content marketing strategies to engage audiences
Strong proficiency in CRM platforms (e.g. Salesforce) digital tools with hands on experience in leveraging technology to deliver personalisation.
Experienced in aligning marketing activities with compliance frameworks with a strong understanding of cross-border regulations.
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