Brand Marketing Manager responsible for delivering brand communication and campaign activity at Barclays. Collaborating with internal stakeholders and agencies to build a strong brand and achieve commercial outcomes.
Responsibilities
To develop and implement marketing strategies to promote brand, products, and services across various markets
Collaboration with product development, sales, and other departments to align marketing efforts with overall business objectives
Development of compelling and targeted content for various marketing channels
Management of the marketing budget, allocating resources to maximise ROI
Analyze data to make informed decisions and optimize marketing strategies
Requirements
Experience of delivering innovative, effective and integrated marketing campaigns
Understanding of ATL channels and the ability to demonstrate the roles they play within integrated campaigns
Solid experience of working collaboratively with agency partners to manage and deliver creative assets and detailed media plans
Experience of working with legal teams to craft copy and creative within tight timelines, balancing feedback with the requirements of the campaigns
Benefits
Health insurance
Flexible working hours
Professional development opportunities
Job title
Brand Advertising and Activation Marketing Manager
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