Hybrid Brand Advertising and Activation Marketing Manager

Posted last week

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About the role

  • Brand Marketing Manager responsible for delivering brand communication and campaign activity at Barclays. Collaborating with internal stakeholders and agencies to build a strong brand and achieve commercial outcomes.

Responsibilities

  • To develop and implement marketing strategies to promote brand, products, and services across various markets
  • Collaboration with product development, sales, and other departments to align marketing efforts with overall business objectives
  • Development of compelling and targeted content for various marketing channels
  • Management of the marketing budget, allocating resources to maximise ROI
  • Analyze data to make informed decisions and optimize marketing strategies

Requirements

  • Experience of delivering innovative, effective and integrated marketing campaigns
  • Understanding of ATL channels and the ability to demonstrate the roles they play within integrated campaigns
  • Solid experience of working collaboratively with agency partners to manage and deliver creative assets and detailed media plans
  • Experience of working with legal teams to craft copy and creative within tight timelines, balancing feedback with the requirements of the campaigns

Benefits

  • Health insurance
  • Flexible working hours
  • Professional development opportunities

Job title

Brand Advertising and Activation Marketing Manager

Job type

Experience level

Mid levelSenior

Salary

Not specified

Degree requirement

Bachelor's Degree

Location requirements

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