Marketing Coordinator planning and executing redistribution strategies to enhance customer journeys for Synap's agriculture platform. Collaborating across teams to improve marketing effectiveness and customer engagement.
Responsibilities
Plan and execute redistribution marketing strategies that improve the customer journey, from first contact through post‑sale.
Analyze demand by crop/culture, region, and channel (Dipagro and Produtécnica).
Develop plans to meet customers’ business needs.
Design and implement customer segmentation, directing strategies within each segment.
Develop and implement the marketing plan, ensuring consistent brand communication to the market.
Lead customer incentive campaigns (rebates, reconciliations, forecasts).
Plan and lead campaigns and offers, assessing seasonality that impacts demand.
Develop communication plans for redistribution (promotional materials), defining regional priorities.
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