Hybrid Marketing Coordinator – Redistribution

Posted last month

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About the role

  • Marketing Coordinator planning and executing redistribution strategies to enhance customer journeys for Synap's agriculture platform. Collaborating across teams to improve marketing effectiveness and customer engagement.

Responsibilities

  • Plan and execute redistribution marketing strategies that improve the customer journey, from first contact through post‑sale.
  • Analyze demand by crop/culture, region, and channel (Dipagro and Produtécnica).
  • Develop plans to meet customers’ business needs.
  • Design and implement customer segmentation, directing strategies within each segment.
  • Develop and implement the marketing plan, ensuring consistent brand communication to the market.
  • Lead customer incentive campaigns (rebates, reconciliations, forecasts).
  • Plan and lead campaigns and offers, assessing seasonality that impacts demand.
  • Develop communication plans for redistribution (promotional materials), defining regional priorities.
  • Monitor KPIs: Sell‑Out, campaign ROI, repurchase rate, margin, product mix.
  • Create and implement redistribution criteria and policies guided by marketing.
  • Promote the creation of dashboards to highlight market and business opportunities.
  • Prepare executive reports with strategic analyses and insights.
  • Drive portfolio review meetings and strategic account planning.
  • Align with Strategic Suppliers (targets, availability, focus products).
  • Manage the marketing budget.
  • Drive strategy execution through the creative process.

Requirements

  • Bachelor’s degree in Engineering, Agribusiness, or a related field.
  • Experience in agribusiness is essential.
  • Knowledge of Marketing, CRM, and campaign management.
  • Proficiency in Excel/Sheets, PowerPoint, Power BI, or Qlik.
  • Experience with redistribution and/or distribution of agricultural inputs is desirable.
  • Analytical, results‑oriented profile.
  • Proactivity, autonomy, and strong execution skills.
  • Good communication across multiple areas/departments.
  • Organized and disciplined.
  • Customer‑centric mindset.

Benefits

  • PPR (performance‑based bonus)
  • Health insurance for employee and dependents
  • Employee assistance program covering psychological, financial, and legal support
  • Meal allowance
  • Life insurance

Job title

Marketing Coordinator – Redistribution

Job type

Experience level

Mid levelSenior

Salary

Not specified

Degree requirement

Bachelor's Degree

Location requirements

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