Director of Member Growth at Lantern responsible for driving member activation and engagement. Collaborating cross - functionally to enhance member experience and outcomes.
About the role
- Growth Marketing Manager at Sweep owning strategy and execution across the marketing funnel. Lead key growth initiatives impacting revenue at a venture-backed startup with a focus on collaboration and innovation.
Responsibilities
- Own strategy, execution, and results across the full marketing funnel
- Build and execute integrated campaigns across channels
- Launch creative, high-impact campaigns that break through the noise
- Test unconventional tactics
- Build and scale customer advocacy programs
- Own webinars end-to-end
- Own email marketing strategy, execution, and performance
- Partner with Sales and BDRs to drive meetings and pipeline
- Track performance and pipeline impact in Salesforce
- Use AI to accelerate content creation, campaigns, and research
Requirements
- 5+ years of experience in B2B SaaS marketing (ideally in the Salesforce ecosystem)
- Proven ability to execute across brand and demand generation
- Strong writing and storytelling skills
- Experience running webinars, campaigns, and email marketing programs
- Hands-on experience with HubSpot
- Hands-on experience with Salesforce (reporting, dashboards, pipeline tracking)
- Experience working closely with Sales and BDR teams
- Comfortable operating in ambiguity and shifting priorities
- Strong project management and execution skills
- Confident presenter and communicator.
Benefits
- healthcare
- dental
- vision
- a 401(k) plan with matching contributions
- flexible paid time off
- team outings and more!
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