Assistant Visitor Centre Manager at Suntory Global Spirits responsible for visitor engagement and administrative tasks at the Auchentoshan Visitor Centre. Leading a team to deliver premium brand experiences and manage tours.
Responsibilities
Manage the day to day Visitor Centre Team in the delivery of visitor tours/distillery experience commensurate with agreed strategy and quest to improve standards.
Deputise for the Visitor Centre Manger, This position requires working 5 days a week, including weekends, evenings as required.
Conduct whisky tours and tastings both on and off site as required.
Carry out site administration including responding to customer enquiries, SAP/NAV refunds, tour operator bookings, stock ordering/checks, invoicing, Enable etc.
Ensure Visitor Centre facilities are always maintained to a high standard of cleanliness, in line with all PPE requirements.
Work with the distillery operations team to ensure company operational procedures and H&S practices are adhered to rigorously by self, team members and customers e.g. PPE requirements.
Attend site meetings (team briefings, distillery operations, H&S etc.) when required to do so. Conduct regular team meetings.
Organize events and conferences including open days, on site meetings, team meetings etc.
Ensure the weekly roster is meticulously planned and resource matches the needs of the forecasted workload as well as annual leave requests.
Work closely with the Visitor Centre Manager to define annual goals/objectives for each team member and ensure these are accurately entered in HR system.
Lead team members, conduct regular one-to-one conversations, hold mid and year-end conversations and implement routine review of each employee's performance in role.
Support and lead any recruitment including interviews and selection.
Lead the training and development of new recruits and on-going training to all colleagues, whilst ensuring training records are maintained in the relevant systems.
Take ownership of any required investigations including conduct, capability, absence etc.
Partner with Trade Visitor Programme Coordinator.
Take responsibility for planning, organising and allocating appropriate tour guide to host Trade/VIP tour visits.
Take ownership of external brand training.
Identify and make recommendations to the Visitor Centre Manager on Tour Format, spirit and non-spirit products/merchandise and any other potential revenue generating opportunities through sharing best practices from other sites and competitors.
Growing for good activities.
Drive visitor engagement by creating social media content and proactive management of TripAdvisor and Google reviews.
Collaborate with the marketing team to develop and maintain a comprehensive content plan and calendar, ensuring social media activity aligns with key events, seasonal dates, and broader brand campaigns.
Monitor daily footfall and sales data to maintain accurate records of spend per head, using these insights to identify trends and maximize retail and tour revenue.
Conduct regular analysis of Scotch whisky tourism and local visitor attractions to ensure our tour offerings remain market leading.
Requirements
2-3 years’ experience of leading a team in a management capacity
Current Driving License
Previous experience within the hospitality, retail and/or tourism sector is desirable.
An in-depth knowledge of Suntory brands and company values
Experience in presenting to wide range of audiences
Strong drive and desire to succeed with high levels of energy, focus and ambition
Proven ability to work on own initiative and to build and maintain relationships with key stakeholders.
Strong commercial acumen, knowledge and understanding of budgets, forecasting and P&L accounts.
Good knowledge of Microsoft Word, Excel and PowerPoint
Excellent oral and written skills and able to deliver presentations to a wide and varied audience.
Benefits
D&I strategy promotion
Responsible drinking practices
Visitor engagement promotion through social media content
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