Hybrid Marketing Manager – 18-month contract

at Sun Life

• Job title: Marketing Manager – 18-month contract
• Job type: Contract
• Experience level: Senior, Lead
• Salary: CA$80,000 - CA$128,000 per year
• Degree requirement: Bachelor's Degree
• Tech skills: AEM
• Location requirements: Hybrid, Waterloo, Canada

About the role

• Marketing Manager at Sun Life responsible for strategizing and executing marketing campaigns. Collaborating with cross-functional teams to enhance client engagement and drive business growth.

Responsibilities

• Drive end-to-end delivery, from ideation to execution to analysis, of marketing campaigns in channels such as email, web, mobile, and call centre etc.
• Translate business asks into marketing strategies.
• Design Client engagement strategies to solve business problems and achieve business objectives.
• Drive alignment to strategies through socializing them with key stakeholders and Subject Matter Experts.
• Own the go-to-market strategy for new Sun Life insurance products and initiatives, in an effort to drive business growth.
• Proactively identify ways for the business to gain competitive advantage through marketing opportunities including digital solutions, paid and earned media.
• Create a Client journey map by identifying key moments of truths and Client needs.
• Develop clear, relevant marketing content by collaborating with Copywriters and Designers while ensuring adherence to Sun Life brand guidelines.
• Manage requests for approval working with Compliance / Legal.
• Work with Data leads and Data analysts to create impactful target segments for campaigns, understanding Client profiles and selecting relevant criteria.
• Implement A/B tests for learnings where applicable.
• Lead in depth reporting on campaign results with a strong focus on insights and action plans.
• Develop relevant marketing documentation (strategy, briefs, results including metrics and success measures).
• Collaborate effectively with stakeholders to produce best-in-class effective marketing outputs.
• Collaborate with agile marketing teams on creative themes, communication strategies and program plans to deploy via electronic, web, print or video media.
• Build and manage strong relationships with our business partners and stakeholders.
• Contribute to ideation and brainstorming to help build innovative marketing solutions.

Requirements

• Minimum 7 years progressive marketing experience
• University or college degree in Marketing, Business or Communications
• Proficiency in building AEM campaigns
• Experience with digital marketing in a direct marketing capacity (email, social media, online ads, push notifications, etc.)
• Experience with marketing and digital data analytics with the ability to distill meaningful insights and use them to solve problems
• Ability to lead cross functional projects and handle multiple priorities on time with excellence
• Communications skills (verbal and written) to effectively deliver complex information or ideas; ability to develop strong relationships
• Experience in progressive copywriting and editing, especially for digital tactics.
• Familiar with working on an agile team.

Benefits

• Flexible work arrangements
• Professional development opportunities
• Diversity and inclusion programs