Campaign Marketing Manager developing and managing marketing campaigns for Bright's software products. Collaborating with cross - functional teams to achieve brand awareness and lead generation.
About the role
- Marketing Manager at Sun Life responsible for strategizing and executing marketing campaigns. Collaborating with cross-functional teams to enhance client engagement and drive business growth.
Responsibilities
- Drive end-to-end delivery, from ideation to execution to analysis, of marketing campaigns in channels such as email, web, mobile, and call centre etc.
- Translate business asks into marketing strategies.
- Design Client engagement strategies to solve business problems and achieve business objectives.
- Drive alignment to strategies through socializing them with key stakeholders and Subject Matter Experts.
- Own the go-to-market strategy for new Sun Life insurance products and initiatives, in an effort to drive business growth.
- Proactively identify ways for the business to gain competitive advantage through marketing opportunities including digital solutions, paid and earned media.
- Create a Client journey map by identifying key moments of truths and Client needs.
- Develop clear, relevant marketing content by collaborating with Copywriters and Designers while ensuring adherence to Sun Life brand guidelines.
- Manage requests for approval working with Compliance / Legal.
- Work with Data leads and Data analysts to create impactful target segments for campaigns, understanding Client profiles and selecting relevant criteria.
- Implement A/B tests for learnings where applicable.
- Lead in depth reporting on campaign results with a strong focus on insights and action plans.
- Develop relevant marketing documentation (strategy, briefs, results including metrics and success measures).
- Collaborate effectively with stakeholders to produce best-in-class effective marketing outputs.
- Collaborate with agile marketing teams on creative themes, communication strategies and program plans to deploy via electronic, web, print or video media.
- Build and manage strong relationships with our business partners and stakeholders.
- Contribute to ideation and brainstorming to help build innovative marketing solutions.
Requirements
- Minimum 7 years progressive marketing experience
- University or college degree in Marketing, Business or Communications
- Proficiency in building AEM campaigns
- Experience with digital marketing in a direct marketing capacity (email, social media, online ads, push notifications, etc.)
- Experience with marketing and digital data analytics with the ability to distill meaningful insights and use them to solve problems
- Ability to lead cross functional projects and handle multiple priorities on time with excellence
- Communications skills (verbal and written) to effectively deliver complex information or ideas; ability to develop strong relationships
- Experience in progressive copywriting and editing, especially for digital tactics.
- Familiar with working on an agile team.
Benefits
- Flexible work arrangements
- Professional development opportunities
- Diversity and inclusion programs
Job title
Job type
Experience level
Salary
Degree requirement
Tech skills
Location requirements
Marketing & PR Mitarbeiter:in for Salzburg Wohnbau Gruppe creating sustainable living spaces. Engaging in communication, marketing activities, and project promotions in hybrid work setup.
Marketing Project Manager leading B2B marketing projects and managing a marketing team at Th. Geyer Ingredients. Focus on structured planning and coordination of marketing activities.
Marketing Specialist role tasked with connecting strategy and execution for global marketing initiatives at Beghou Consulting. Focus on analytics and using AI to enhance marketing efforts.
Regional Marketing Manager at Agicap expanding US market strategies and ensuring alignment with global teams. Collaborating closely with sales and marketing to drive growth in cash flow management solutions.
Lifecycle Marketing Specialist developing personalized journeys for accountants and bookkeepers at Xero. Collaborating with teams and leveraging marketing channels to drive engagement.
Senior New Business & Marketing Manager at DesignScene leading client presentations and developing credentials. Overseeing growth initiatives and managing client relationships in exciting marketing spaces.
SG
Ausbildung Kaufleute für Marketingkommunikation im Bereich Programmatic Advertising bei Mediaplus. Lerne die Facetten von Mediaagenturen kennen und unterstütze bei Kampagnen.
Ausbildungsplatz für Marketingkommunikation in München. Lerne die Aufgaben und Disziplinen einer modernen Mediaagentur kennen.
Marketing Teamkoordinator handling diverse marketing tasks to boost BG - Graspointner's brand recognition and product sales internationally. Coordinating teams and marketing operations in a sustainable company.