Experience Marketing Specialist at a top Swedish organization shaping product marketing strategies in an international environment. Requires collaboration across teams and strong communication skills.
About the role
- Regional Marketing Manager at Agicap expanding US market strategies and ensuring alignment with global teams. Collaborating closely with sales and marketing to drive growth in cash flow management solutions.
Responsibilities
- Develop and execute regional marketing strategies to drive revenue and demand generation, and brand awareness in the US market.
- Serve as a strategic marketing partner to the US CRO and regional sales teams, ensuring strong alignment on business goals and pipeline development.
- Collaborate with global marketing at HQ and our GTM agency to tailor and execute performance campaigns for the US market, utilizing a broad mix of digital and traditional marketing channels.
- Foster relationships with industry partners, associations, and influencers in the finance field.
- Plan, coordinate, and execute webinars, field events, and industry conferences, including logistics, audience acquisition, and speaker management.
- Communicate strategies, campaign plans, and results across regional and global teams for maximum impact and alignment.
- Analyze key marketing metrics and campaign performance, providing actionable insights and recommendations for future investments.
- Continually monitor US and industry trends to refine messaging and marketing tactics.
- Focus on driving Pipeline and MRR (monthly recurring revenue) through effective marketing mix and campaign execution.
- Grow and position the AGICAP brand as a leader in cash flow management software within the US market.
- Independently manage a variety of marketing projects, such as producing customer case studies and video testimonials, from ideation through completion.
Requirements
- Minimum 3-5 years’ experience in field marketing or regional marketing roles, ideally within B2B SaaS or technology sectors.
- Demonstrated success working as a key business partner to sales, country managers, and cross-functional stakeholders on regional strategy.
- Entrepreneurial, highly sales-oriented approach with a proven ability to thrive in a start-up or fast-growing environment.
- Excellent project management and communication skills.
- Experience with HubSpot and event/webinar tools is preferred.
- Strong ability to work independently, prioritize workloads, and drive multiple projects simultaneously to completion.
- Experience collaborating across international teams and cultures.
- Passionate team player who takes initiative and is motivated to achieve both personal and team goals.
- Bonus: Experience working with US and/or global SaaS companies; familiarity with cash flow or financial management solutions is a plus.
Benefits
- Competitive benefits package, including comprehensive health coverage and a 401(k) plan
- Stock options available for top performers
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