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About the role
- Marketing Specialist role tasked with connecting strategy and execution for global marketing initiatives at Beghou Consulting. Focus on analytics and using AI to enhance marketing efforts.
Responsibilities
- We are looking for a high potential, analytically strong marketing specialist to join our India team and support global marketing initiatives.
- This role is designed for someone who can connect strategy and execution, translate marketing signals into clear direction, and drive high impact initiatives across workstreams.
- This individual will work closely with global Marketing team members across digital, content, demand generation, and brand initiatives.
- This role will report to a Marketing leader in India and collaborate with US based stakeholders to strengthen execution, improve visibility into performance, and maintain momentum across priorities.
- This is a hands on role that blends research, insight generation, operational rigor, and active use of AI to accelerate and elevate marketing execution.
- You will play a key role in helping the marketing function move from data to insight, from insight to action, and from experimentation to scalable processes.
Requirements
- 3 to 5 years in marketing analytics, digital marketing, performance marketing, consulting, or a related analytical role. Experience working in B2B or professional services environments preferred.
- Bachelor’s degree in marketing, Business, Economics, Engineering, Analytics, or a related field
- Strong analytical and problem-solving skills with the ability to interpret complex datasets
- Comfortable working with marketing platforms and data sources such as HubSpot, LinkedIn, website analytics tools, and Excel
- Ability to translate quantitative data into clear business narratives
- Structured thinker with strong attention to detail
- Comfortable working across ambiguity, taking ownership, and confidently challenging senior stakeholders
- Familiarity with SEO fundamentals and interest in AI enabled marketing workflows
- Strong written and verbal communication skills in English, including with senior US stakeholders
- Highly organized with the ability to manage multiple priorities.
- Proficiency in Microsoft 365 tools; familiarity with marketing automation and analytics platforms preferred.
- Hands on, power user of AI tools to accelerate research, content, and execution
Benefits
- Beghou brings over three decades of experience helping life sciences companies optimize their commercialization through strategic insight, advanced analytics, and technology.
- From developing go-to-market strategies and building foundational data analytics infrastructures to leveraging artificial intelligence to improve customer insights and engagement, Beghou helps life sciences companies maximize performance across their portfolios.
- Beghou also deploys proprietary and third-party technology solutions to help companies forecast performance, design territories, manage customer data, organize, and report on medical and commercial data, and more.
- Headquartered in Evanston, Illinois, we have 10 global offices.
- Our mission is to bring together analytical minds and innovative technology to help life sciences companies navigate the complexity of health care and improve patient outcomes.
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