Head of Marketing leading strategic marketing initiatives for HVAC sector. Overseeing brand awareness, product positioning, and customer engagement in the UK and Ireland.
About the role
- Director of Marketing leading brand and inbound growth strategies for a B2B revenue platform startup. Collaborating across teams to enhance demand generation and marketing effectiveness.
Responsibilities
- Own and define Suger's overall marketing strategy, with a strong focus on inbound growth and brand storytelling.
- Develop and continuously refine our brand voice, messaging, and positioning to stand out in the market and speak to both technical and business buyers.
- Build and lead marketing programs across multiple channels - product marketing, content, social, field, and sales enablement - with an emphasis on creativity and velocity.
- Collaborate closely with sales and product teams to ensure marketing is aligned with GTM priorities and pipeline goals
- Launch and test marketing campaigns that generate high-quality leads and expand awareness of Suger's category and mission.
- Create scalable processes for future hires and infrastructure while staying hands-on in execution during the early phase.
- Track and report on marketing performance in ways that surface insights and shape future strategy, not just dashboards.
Requirements
- 8+ years of experience in marketing roles, ideally with at least 4 years at an **early-stage, high-growth B2B startup** (<$5M to $50M+ ARR) **defining a marketing engine from scratch**.
- You’ve **owned big bets** (like launching a major product or building an inbound engine) and can point to measurable results.
- Experience across product marketing, brand, content, and sales enablement—with depth in at least one area and breadth across all.
- **Strong creative instincts.** This is very important.
- **Data-driven mindset**—you know how to interpret funnel metrics, analyze campaign performance, and turn insights into action. Also very important.
- Comfortable working with **tools like HubSpot, attribution tools **to unlock self-serve insights.
- Not afraid to get hands dirty, but can operate strategically and think long-term.
- Upward trajectory in your past roles and a history of being someone people bet on.
Benefits
- Competitive compensation, equity, and full healthcare benefits
- Fast-moving, flat org structure with real product-market fit and big ambitions
Job title
Job type
Experience level
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Degree requirement
No Education Requirement
Location requirements
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