Hybrid Brand Manager, LatAm

at Stryker

• Job title: Brand Manager, LatAm
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Sao Paulo, Brazil

About the role

• Brand Manager focusing on the Mako portfolio growth through marketing strategies and campaigns in Latin America. Collaborating with local teams and managing brand positioning and pricing.

Responsibilities

• The Manager, Brand Marketing is the expert who sets strategic direction and ensures execution for Mako portfolio growth through development and execution of marketing campaigns and strategies, portfolio development, internal and external education strategies, and Latin America customer engagement campaigns.
• In alignment with regional strategy, set annual and long-range brand/indications strategy to achieve required growth, profit and market share targets. Create/distribute scalable assets, tools, marketing campaigns (“menu”) and best practices which can be localized for maximum impact.
• Identify education, brand experience and customer engagement opportunities for both internal and external audiences to increase brand perception and value in collaboration with Education Manager.
• Development of trust and strong relationships with LOCAL marketers, sales professionals, internal stakeholders, and key customers (KOL). In collaboration with the Divisional/Portfolio Marketing/Local Marketing teams, creation of Annual Marketing Plan and portfolio roadmap over 3–5-year horizon.
• Work with country leadership to forecast demand develop relationships with supply chain partners. Define and execute regional product life cycle including phase-in (launch) and phase-out (PLCM) of products.
• Provide analysis of business performance, brand perception, and other drivers of future brand performance. Define mitigating actions to deliver on strategy. Partner with divisional resources to develop portfolio through new product development, line extensions, and M&A activity.
• In partnership with Education Manager, identify internal training needs and create relevant content and training programs. Create scalable customer engagement events such as facility tours/events/congresses, hands-on opportunities, and medical education programs.
• Manage branding, messaging, positioning, and pricing of assigned brands based on market, customer, and competitive insights. Take the lead in developing KOL’s for the brand. With support from the Manager coordinate the HCP academy plans and execute in line with the power brand strategy.

Requirements

• Bachelor’s degree.
• Previous work experience in the Medical Devices field.
• English and Spanish advanced proficiency.
• Demonstrated proficiency in Microsoft Office (Excel, Word & PowerPoint).

Benefits

• Work Flexibility: Hybrid