Associate Brand Manager developing product strategies to maximize business and patient benefits at AstraZeneca. Leading brand strategy and collaboration with global teams to enhance portfolio value.
About the role
- Brand Manager for LATAM in immunology, developing regional brand strategy and leading marketing initiatives. Collaborating with cross-functional teams to support product launches across Latin America.
Responsibilities
- Serve as a core member of the LATAM Brand Team, developing regional brand strategy and tools in alignment with Medical Affairs, Market Access, and other cross-functional areas
- Lead strategic decision-making for the brand by delivering market insights, competitive benchmarks, and ensuring alignment with local affiliate teams and key stakeholders
- Engage and influence KOLs and key HCPs to generate endorsement and bring external perspectives to inform internal strategies
- Develop programs, tools, campaigns, and events to support brand positioning and communicate the product’s unique value proposition
- Create promotional and training materials to equip field teams in effectively communicating the product's differentiators
- Define and monitor brand KPIs and ensure follow-up on action plans across the brand team where necessary
Requirements
- Minimum of 3 years of experience in Immunology
- Solid experience in the pharmaceutical industry, particularly with high-cost or specialty care products
- Proven track record of successful biologics launches, ideally at the regional level
- Bachelor’s degree in Business Administration, Marketing, Pharmacy, Communications, or a related field
- Fluency in English is required.
Benefits
- Health insurance
- Flexible work arrangements
- Professional development opportunities
- Paid time off
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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