Associate Brand Manager developing product strategies to maximize business and patient benefits at AstraZeneca. Leading brand strategy and collaboration with global teams to enhance portfolio value.
Responsibilities
Responsible for Launch Plan (Planning / Implementation / Evaluation)
Develop brand/portfolio strategy for Benralizumab to solve issues to maximize the business
Own his/her chunk to drive by themselves from planning, implementation to evaluation
Design/conduct primary/secondary research and analysis to understand the status quo, validate the strategic hypothesis, and evaluate actions to shape the strategy together with market researchers
Get endorsement from internal/external stakeholders on our strategy and implementation plans
Proactively facilitate communication with stakeholders including Sales dept and Key External Experts to achieve the business goal
Maximize the brand/portfolio value not just in Japan, but globally through close communication with Global team and other marketing countries.
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