Brand Manager for Innovation overseeing the development and launch of new products at Bel Brands USA. Collaborating across teams to drive brand growth and relevance.
About the role
- Brand Manager for La Vache Qui Rit & Innovation, developing brand strategy for dairy products. Collaborating with cross-functional teams for sustainable growth and performance.
Responsibilities
- Develop and execute the brand strategy
- Analyze the market, trends, and competitors
- Identify opportunities and threats
- Formulate recommendations to improve performance
- Develop the annual brand plan
- Execute and oversee marketing campaigns
- Coordinate internal and external stakeholders
- Support the brand's innovation projects
- Analyze consumer and sales data, KPIs, and P&L
Requirements
- Master's degree (Bac+5) in Marketing or Communications
- 4–5 years of experience in a similar role
- Experience managing marketing projects
- Experience developing brand strategies
- Performance analysis
- Comfortable working with cross-functional teams
- Experience coordinating agencies
Benefits
- N/A
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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