Growth Marketing Specialist managing multi - channel marketing campaigns for Montu in Germany. Leading performance marketing efforts to drive patient acquisition and optimize digital presence.
About the role
- Growth Marketing role focused on developing strategies for acquisition and revenue optimization. Collaborating with commercial leadership to enhance lead quality and conversion in a hybrid work setting.
Responsibilities
- Develop and execute Growth Marketing strategies focused on acquisition, activation, and revenue
- Plan, run, and optimize performance campaigns (inbound, outbound support, paid media, partnerships, and automations)
- Work side-by-side with the Commercial Director to build growth strategies
- Integrate marketing and sales to improve lead quality and conversion
- Support shortening the sales cycle through improvements in qualification and lead nurturing
- Define and track funnel metrics and performance KPIs (CAC, CPL, LTV, ROI, conversions, and revenue)
- Design, run, and analyze growth experiments and ongoing A/B tests
- Validate hypotheses and iterate rapidly based on data
- Support retention, repurchase, and account expansion together with the Farmer team
- Map acquisition and conversion bottlenecks and implement practical fixes
- Set up processes, routines, reports, and performance dashboards
- Ensure marketing actions deliver real commercial impact, not just visibility
Requirements
- Hands-on profile (executes, tests, measures, and adjusts)
- Strong data and results orientation
- Solid experience in performance marketing and growth funnel management
- Close experience working with commercial/revenue teams
- Ability to translate strategy into actionable plans
- Experimentation mindset and commitment to continuous improvement
- Analytical, execution-oriented, and ownership of metrics
- Direct communicator with a collaborative attitude towards commercial leadership
- Business-minded with a focus on revenue impact
Benefits
- Hybrid work model
- Opportunity to support strategic decisions based on data and performance metrics
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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