Growth Marketing Specialist managing multi - channel marketing campaigns for Montu in Germany. Leading performance marketing efforts to drive patient acquisition and optimize digital presence.
About the role
- Lead Digital Customer Growth at AT&T focusing on digital engagement and revenue strategies. Collaborate with teams to drive customer insights and enhance digital journey performance.
Responsibilities
- Drive Digital Re‑Engagement Strategy to Increase Revenue
- Lead strategy and execution for digital re‑engagement programs that operate outside the transactional flow (e.g., retargeting, dormant customer reactivation, reminder and value‑based outreach)
- Identify high-impact opportunities to bring customers back into the digital ecosystem, partnering with the personalization organization, and analyzing behavioral insights to optimize
- Build programs that drive incremental revenue and increase lifetime value through expanded product usage, return visits, and re‑entry into purchase funnels
- Guide the strategy and roadmap for trigger-based lifecycle programs (onboarding, re‑engagement, win‑back), increasing digital adoption and strengthening self‑service behaviors
- Oversee optimization of consent and preference experiences across channels (email, SMS, push), ensuring seamless digital journey, compliance, and value creation
- Influence the design and refinement of digital upsell, retargeting, and abandonment pathways that drive incremental revenue across the funnel
- Partner across business units to develop data-backed strategies that reactivate digitally dormant customers through personalized and value-led outreach
- Provide strategic direction for partial adoption and win‑back programs across mobile, broadband, and app-based services
- Own the end‑to‑end digital Ratings & Reviews strategy, ensuring high-quality, high-volume customer feedback across key digital surfaces
- Enhance visibility, credibility, and impact of reviews to support conversion, customer trust, and product decision-making
- Serve as a key partner for digital communications and lifecycle touchpoints, ensuring alignment to digital priorities, customer experience standards, and business outcomes
- Evaluate performance of digital journeys using behavioral, transactional, and engagement data; translate insights into recommendations for senior leadership
- Monitor digital KPIs, identify friction points, and recommend optimizations to improve adoption, re-engagement, and revenue performance
Requirements
- 5+ years of experience in digital marketing, customer lifecycle, or CRM strategy
- Bachelor's degree in Marketing, Business, Digital Media, Communications, or equivalent work experience will also be considered, but is preferred
- Demonstrated ability to influence cross-functional teams and drive change through strategic recommendations and thought leadership
- Strong background in analytics, customer segmentation, and campaign performance measurement
- Strong communication, collaboration, and stakeholder engagement skills with the ability to present complex data insights to executive leadership
- Excellent communication, presentation, and stakeholder management abilities
- Passion for innovation, continuous improvement, and delivering measurable business outcomes
Benefits
- Medical/Dental/Vision coverage
- 401(k) plan
- Tuition reimbursement program
- Paid Time Off and Holidays (at least 23 days of vacation each year and 9 company-designated holidays)
- Paid Parental Leave
- Paid Caregiver Leave
- Additional sick leave beyond what state and local law require may be available but is unprotected
- Adoption Reimbursement
- Disability Benefits (short term and long term)
- Life and Accidental Death Insurance
- Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
- Employee Assistance Programs (EAP)
- Extensive employee wellness programs
- Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone
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