Analista Sênior de Branded Content desenvolvendo e planejando projetos com foco digital no Estadão. Conectando storytelling, dados e tendências para impulsionar resultados.
About the role
- Build content strategy: develop topics, narratives and messaging that measurably drive Awareness → Leads → Opportunities → Closures.
- Take creative leadership: write briefs, manage creators, agencies and working students, set quality standards and ensure deadlines are met.
- Orchestrate formats: from short videos/reels to one-pagers, case studies and newsletters — you decide which format works where and why.
- Manage distribution: editorial calendar, LinkedIn/website/landing pages, newsletter/CRM; coordinate paid extensions with the performance team.
- Integrate with performance: define hypotheses, create testable assets, document learnings and scale winners.
- Demonstrate impact: set clear goals & KPIs, report and continuously optimize across the customer journey (lead quality & pipeline contribution).
Requirements
- 5+ years of B2B experience in acquisition-focused environments (agency, SaaS, events, consulting)
- Strong in story and concept: Insight → Idea → Hook → CTA; you translate business goals into clear content hypotheses
- Channel understanding: LinkedIn, website/landing pages, newsletter/CRM — you know which format performs where
- Lead by doing: you manage vendors and working students/interns, provide precise feedback and keep the pace
- Numerical literacy: understand reach/clicks/CPL/pipeline and translate them into actions
- German: excellent, English: confident/proficient
Benefits
- Hybrid setup & flexible working hours
- Family-friendly: we create a working environment that respects family commitments
- Exclusive employee benefits: job ticket, Urban Sports membership, bike leasing, employer pension contribution, training opportunities, and more
- Regular team events and joint off-sites
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