Senior Manager leading marketing engagement and content for PokerStars SEU, overseeing social, PR and blogs in France, Spain, and Portugal. Drive brand awareness and community engagement through innovative strategies.
About the role
- Senior Content Marketing Manager creating and managing B2B content strategies at Stickerstars. Leading creative projects from ideation to performance measurement in a hybrid work environment.
Responsibilities
- Build content strategy: develop topics, narratives and messaging that measurably drive Awareness → Leads → Opportunities → Closures.
- Take creative leadership: write briefs, manage creators, agencies and working students, set quality standards and ensure deadlines are met.
- Orchestrate formats: from short videos/reels to one-pagers, case studies and newsletters — you decide which format works where and why.
- Manage distribution: editorial calendar, LinkedIn/website/landing pages, newsletter/CRM; coordinate paid extensions with the performance team.
- Integrate with performance: define hypotheses, create testable assets, document learnings and scale winners.
- Demonstrate impact: set clear goals & KPIs, report and continuously optimize across the customer journey (lead quality & pipeline contribution).
Requirements
- 5+ years of B2B experience in acquisition-focused environments (agency, SaaS, events, consulting)
- Strong in story and concept: Insight → Idea → Hook → CTA; you translate business goals into clear content hypotheses
- Channel understanding: LinkedIn, website/landing pages, newsletter/CRM — you know which format performs where
- Lead by doing: you manage vendors and working students/interns, provide precise feedback and keep the pace
- Numerical literacy: understand reach/clicks/CPL/pipeline and translate them into actions
- German: excellent, English: confident/proficient
Benefits
- Hybrid setup & flexible working hours
- Family-friendly: we create a working environment that respects family commitments
- Exclusive employee benefits: job ticket, Urban Sports membership, bike leasing, employer pension contribution, training opportunities, and more
- Regular team events and joint off-sites
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