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About the role
- Senior Manager leading marketing engagement and content for PokerStars SEU, overseeing social, PR and blogs in France, Spain, and Portugal. Drive brand awareness and community engagement through innovative strategies.
Responsibilities
- Lead the execution of a strategic engagement and content plan designed to support growth ambitions of PokerStars SEU business
- Oversee the management of organic social, content, PR, and blogs for France, Spain, and Portugal
- Implement an ambitious strategy to grow, engage, and retain core poker and casino communities
- Generate fame for PokerStars brand through innovative and entertaining content
- Identify growth levers across poker organic social channels while maintaining core and loyal community
- Assist in the development of a longer-term strategy to grow awareness of casino products
- Introduce clear and ambitious objectives and KPIs for the team, leading a culture of test-and-learn
- Assist in developing a new PR strategy and lead the pitch for PR agency support
- Oversee existing Poker, Casino, and Sports blog channels
- Help integrate and reinforce brand assets through tone of voice and content
- Lead and nurture a team, helping individuals develop their skills and experience
- Demonstrate the importance of engagement and PR channels in region's growth
Requirements
- A strategic thinker who can translate business challenges and ambitions into a clear strategy based on research, insight, and proven experience
- A strong leader with a proven track record of growing and managing engagement channels, and influencing core business KPIs including Brand Awareness, Share of Search, and Share of Voice
- Experience in developing various forms of entertainment, including influencer and talent management
- Experience in developing and leading a PR strategy and implementing core PR success measurements including PR value and SEO impact
- Experience in blog management and understanding their role in supporting SEO metrics
- Strong analytical and communication skills
- Evidence of understanding and passion for social and content trends
- Creativity in approach and openness to testing theories and learning from well-designed tests
- Experience using analytical tools and implementing reporting to measure success
- Ability to manage varied and diverse stakeholders
- A passion for Casino and Poker; experience within the gambling industry is a strong advantage
- Experience working with and managing production, social, and PR agencies
- Experience working with a wide range of teams, from Creative to Analytics
- Experience managing large and complex budgets
- Experience working internationally and adapting strategies and plans to specific market needs and nuances
- Strong ability to lead, manage, and develop a diverse team
- Native, fluent, or highly advanced skills in Spanish or French are highly beneficial
Benefits
- Discretionary annual performance bonus
- 30 days paid leave
- Health and dental insurance for you, your partner and your children (if you all live at the same address)
- Personal life assurance and partial & permanent disability insurance
- The option to join our company pension scheme
- A personal interest allowance to let you learn something new or pursue a hobby
- Competitive learning fund, dedicated 4 learning “Power Hours” every month during office time, full access to the Udemy and Mindtools platforms, in-house leadership program and many other training opportunities for developing your skills and progressing your career
- Looking to extend your family? You will receive a cash gift of 1,000 EUR for your new addition whilst working for us
- 26 weeks primary carer leave at 100% pay & 4 weeks secondary carer leave pay at 100% pay
- Access to an on-site gym. *Benefits may vary based on location*
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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