Senior Manager leading marketing engagement and content for PokerStars SEU, overseeing social, PR and blogs in France, Spain, and Portugal. Drive brand awareness and community engagement through innovative strategies.
About the role
- Analista de Conteúdo PL em Certisign, responsável por planejar e otimizar conteúdos estratégicos. Impulsionar a marca e apoiar as metas comerciais através da produção de conteúdo.
Responsibilities
- Plan and execute the editorial calendar aligned with marketing strategies;
- Produce content for the blog, social media, corporate website and premium/downloadable assets (e.g., e-books, whitepapers);
- Develop copy for demand-generation campaigns and lead-nurturing workflows;
- Optimize content based on SEO best practices;
- Support product launches and new feature campaigns;
- Analyze performance metrics (traffic, conversion, engagement) and recommend improvements;
- Collaborate with CRM, Design, Paid Media and Sales teams;
- Support the development of corporate materials and sales presentations;
- Ensure consistent language and alignment with the brand's tone of voice;
- Contribute to branding and digital positioning strategies;
- Monitor market trends and target audience behavior.
Requirements
- Bachelor's degree in Social Communication, Journalism, Advertising or Marketing;
- Experience planning and executing content strategy;
- Production of content for blogs, websites, landing pages, email marketing and social media;
- Knowledge of SEO and search engine optimization techniques;
- Experience with inbound marketing and the sales funnel;
- Ability to adapt tone and language for different audiences (B2B and B2C);
- Basic knowledge of UX Writing and copywriting;
- Familiarity with tools such as Google Analytics, Search Console, RD Station, HubSpot or similar;
- Ability to analyze content performance metrics;
- Experience scripting long-form assets (e-books, whitepapers, webinars).
Benefits
- Meal voucher (Flash card) 🍽️
- Food voucher (Flash card) 🛒
- Health insurance (Amil) 🏥
- Dental insurance (MetLife) 😁
- TotalPass 💪
- Birthday day off 🎉
- Childcare assistance 👶
- Corporate university 📚
- Life insurance 🔒
- Educational partnerships 🎓
- SESC benefits 🏖️
- Melhor Maternidade Program 🤱
- Extended maternity and paternity leave 👪
- Pharmacy card 💊
- Profit sharing (PLR) 💼
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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