Senior Manager responsible for growth and channel activation for Aéropostale and Lucky Brand. Leading initiatives to drive consumer engagement and store associate advocacy.
About the role
- Director of Growth Marketing leading and scaling acquisition strategies for Stepful's D2C and B2B channels. Collaborating with a high-performing team to optimize campaigns and manage budgets in a hybrid work setup.
Responsibilities
- Define and execute the overarching growth strategy for both direct-to-consumer (D2C) training programs and our B2B enterprise partnerships
- Build, mentor, and lead a team of growth marketers, fostering a culture of data-driven experimentation and high performance
- Oversee end-to-end campaign strategy and optimization across Meta, TikTok, YouTube, search and emerging platforms
- Build and iterate on growth loops (referrals, virality, partnerships, content → paid flywheels)
- Own top of D2C funnel (traffic → signup → purchase) with consideration for down-funnel (enrollment → retention)
- Manage and optimize multi-million dollar monthly budgets while owning core growth metrics (CAC, LTV, payback, retention, CVR rates)
- Build dashboards and deeply analyze cohort performance and attribution and make data-driven budget allocation decisions to maximize ROI
- Stay at the forefront of platform shifts and algorithm changes to maintain Stepful’s competitive edge in the market
Requirements
- 8+ years of growth marketing experience, with at least 3+ years in a leadership/people management role
- Proven track record at a high-growth, scaling startup, successfully overseeing both D2C and B2B initiatives
- Deep hands-on expertise in scaling paid social and search, ideally managing budgets exceeding $2M+ per month.
- Experience building and leading teams, with a focus on professional development and performance management
- Strong analytical chops with the ability to translate complex data into actionable strategic insights
- Exceptional creative instincts and experience leading creative strategy to drive conversion
- Bonus points if you’ve worked in EdTech, healthcare, or another mission-driven D2C industry
Benefits
- Meaningful Equity Stake
- Subsidized Medical, Dental, and Vision insurance plan options
- 401(k)
- FSA, HSA and commuter benefits
- Open vacation policy, including:
- Guidance of 15 days PTO annually
- Stepful closed the last week of December
- 15 work-from-anywhere days
- 10 public holidays observed for 2026
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