Strategic Growth Supervisor overseeing capital project delivery across energy pipelines and facilities. Leading PMO staff and ensuring compliance with company standards and regulations.
About the role
- Senior Manager responsible for growth and channel activation for Aéropostale and Lucky Brand. Leading initiatives to drive consumer engagement and store associate advocacy.
Responsibilities
- Lead the development and execution of key growth and channel activation programs across Aéropostale and Lucky Brand.
- Oversee and support the Aéropostale App + Loyalty platform, including activation efforts that drive consumer engagement, retention, and participation.
- Lead marketing support for the Lucky Brand App launch, including planning, activation, and cross-functional alignment.
- Help scale and strengthen the Aéropostale store associate advocacy program.
- Help develop and support a store associate advocacy program for Lucky Brand.
- Develop clear, strategic, and actionable marketing briefs for Creative, CRM, Retail, PR, Communications, Store Operations, and other internal partners.
- Translate business priorities into marketing objectives, audience definitions, messaging direction, deliverables, timing, and success measures.
- Partner closely with brand marketing leadership to ensure activation programs align with broader brand, product, and channel strategies.
- Work cross-functionally with Marketing, CRM, Creative, Retail, Communications, Store Operations, and field teams to support strong execution.
- Support retail and field activation efforts tied to app, loyalty, and associate advocacy programs.
- Support coordination with external partners, where relevant to activation initiatives.
- Ensure activation workstreams are integrated into the broader seasonal marketing calendar as the team works across multiple seasons simultaneously.
- Monitor program performance and identify opportunities to improve engagement, adoption, participation, and overall effectiveness.
- Help bring greater discipline and consistency to how key activation initiatives are planned, briefed, and launched.
Requirements
- Bachelor’s degree in Marketing, Business, Communications, or related field.
- 6–8+ years of marketing experience, preferably in retail, apparel, fashion, or consumer brands.
- Experience leading or supporting consumer engagement, loyalty, app launches, retention marketing, retail marketing, or field activation programs.
- Strong experience developing marketing briefs and turning business needs into actionable plans.
- Demonstrated ability to lead complex, cross-functional marketing initiatives.
- Strong written and verbal communication skills.
- Strong organizational skills and attention to detail.
- Ability to work effectively in a fast-paced environment with overlapping priorities and multiple seasons in market at once.
- Omnichannel retail experience preferred.
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