SL
Account Director leading brand sponsorship and partnership outreach for an entertainment marketing agency. Responsible for managing relationships and executing comprehensive communications strategies.
SL
Hybrid Account Director, Brand Sponsorship, Partnership & Entertainment Marketing
Posted 30 minutes ago
About the role
- Account Director managing brand partnerships on the Brand Integration Team at Sunshine Sachs Morgan & Lylis. Develop deep relationships with marketing teams in the entertainment industry for integrated campaigns.
Responsibilities
- Leading brand sponsorship and partnership outreach and strategy on various client (brand and non-profit) teams.
- Strategizing, negotiating and contracting media partners for strong mixed media plans; execute media partnerships and branded content, including content concepting, drafting, editing and more.
- Assisting in developing and executing comprehensive communications strategies.
- Considered a thought-leader of sorts, for the agency and clients.
- Partnering with PR, Talent and Social Media teams to create integrated strategies for clients.
- Training and mentoring junior staff on the inner workings and executions of brand integration, PR, media relations, social campaigns, and overall work approach.
- Managing and building on existing network of brand reps and entertainment/fashion/sports/tech industry contacts.
- Planning, managing and executing brand and entertainment marketing and partnership strategy on behalf of corporate and non-profit clients for product launches, campaign launches, etc.
- Achieving deliverables for a full roster of clients (average of 6 – 8).
Requirements
- at least 8 years of brand sponsorship, partnership, entertainment marketing and sales experience
- securing top-tier brand partners for paid partnership and sponsorship opportunities
- negotiating deals
- developing and executing marketing and communications plans for entertainment, lifestyle, fashion, technology or non-profits
- creating out-of-the-norm media moments
- managing staff
- Successful sales track record: sponsorship sales experience; you have secured and executed a six figure ++ sponsorship
- experience in branded content strategy and execution; this goes beyond media buying, and focuses on relationship building
- genuine interest in developing junior talent and empowering them
- growing list of relationships with in-house teams at brands and the agencies that represent them across a variety of verticals
- strategic thinker, bring new ideas to the table, and love a good brainstorm
- strong decision-making abilities and accountability
- incredibly organized, detail oriented and able to excel at managing multiple projects simultaneously
- willingness to work select evenings/weekends and travel when necessary
Benefits
- medical, dental, and vision plans
- 401(k) with matching
- annual merit-based bonuses
- PTO
- fertility
- FSA for medical, childcare, and commuter expenses
- flexible work schedule
- Work from Anywhere program
- Summer Fridays
- Wellness Days
- 4-week sabbatical or trip to celebrate select anniversaries
- collaborative workspaces
- community volunteering
- training throughout the year on topics for professional growth as well as personal growth
- monthly Meet the Media series
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Senior Account Director driving brand integration and sponsorship strategies at Sunshine Sachs Morgan & Lylis. Seeking an experienced leader with strong industry relationships and creative marketing insights.
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