Customer Success Supervisor at UPS focusing on client satisfaction and retention in Eastern New Hampshire & Southern Maine. Managing multiple customers and driving revenue growth.
About the role
- Senior CRM Lifecycle Executive at Spotlight Sports Group leading CRM lifecycle campaigns through Braze to enhance customer engagement and loyalty across multiple channels.
Responsibilities
- Leading the development and automation of personalised customer relationship management lifecycle campaigns through Braze
- Mapping out personalised customer journeys across multiple channels (email, website, app, etc) to enhance customer engagement and retention
- Owning the CRM calendar to closely align with product launches, promotions and seasonal moments
- Utilising customer data to segment audiences effectively and identify opportunities for personalisation, leveraging CRM tools and analytics platforms
- Tailoring content messaging and offers based on customer preferences, behaviour, and lifecycle stages
- Implementing x-channel CRM lifecycle campaigns, covering building, proofing, testing, and sending of automated campaigns
- Conducting A/B tests to optimise personalisation strategies, messaging, and content delivery for maximum impact and effectiveness
- Working closely with cross-functional teams such as marketing, commercial, product, SEO, and content to align initiatives with broader business goals
Requirements
- Knowledge of Braze (or equivalent CRM system) across campaign programming, conditional logic, a/b optimisation, data management and identifying customer-level insights
- Direct experience in the delivery of automated CRM communications across multiple platforms and channels
- Knowledge in using data to inform early lifecycle and automated campaigns design to drive specific user behaviour
- High organisation skills, with meticulous attention to detail
- Ability in interpreting results and communicating insights effectively to stakeholders
- Comfortable with ambiguity and creating processes in complex environments to drive progress
- Results-driven marketer with proven quantitative and analytical skills
Benefits
- We offer a range of well-being initiatives, including private medical insurance
- Excellent parental leave
- A working globally policy
- Mental health support
- Assistance programs
- Social gatherings
- Pension scheme
- Various other benefit schemes
- Birthdays off work
- 25 days of holiday per year
- Life assurance
- Exclusive perks like the Star card
- Our Step Further Awards (employee recognition program)
- Season Ticket Loan
- Cycle to Work Scheme
- Complimentary access to our Racing Post Members Club, complete with an Ultimate Membership
- Volunteer two days per year with our charity partner
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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