Product Marketing Manager focusing on advertising targeting and brand safety solutions for Spotify. Collaborating with cross-functional teams to drive product development and market strategy.
Responsibilities
Drive product and feature development for Spotify’s audience targeting and brand safety solutions, using market insights to help R&D teams prioritize the most impactful work.
Develop a deep understanding of advertiser needs, customer segments, and industry trends related to targeting, suitability, and brand protection.
Own product positioning and messaging that clearly articulates Spotify’s value in targeting and brand-safe advertising environments, and differentiates us in the market.
Lead global go-to-market launches in partnership with product, engineering, sales, marketing, PR, partnerships, and operations.
Support product adoption and growth through sales enablement, market expansion strategies, and thought leadership.
Gather and synthesize customer feedback to inform product roadmaps, messaging, and marketing strategy.
Act as a subject-matter expert internally on targeting and brand safety, enabling teams across the business to confidently represent Spotify’s solutions.
Requirements
5+ years of experience in the digital advertising industry, with strong expertise in targeting, audience solutions, brand safety, and suitability. Product marketing experience preferred.
You have a BA/BS degree or equivalent; master’s degree a plus.
You have a strong experience leading cross-functional teams and a track record of influencing senior stakeholders in product/engineering, partnerships, operations and sales.
You have experience with customer research and are proficient using data/insights to inform product/GTM strategy
You have strong opinions about what we should build and why, balancing quantitative and qualitative points to influence strategic decisions.
You have experience working globally and are empathetic to customer needs
You have experience launching cross-functional go-to-market launches
You have a track record of collaborating with a variety of cross-functional stakeholders in a fast-paced environment
You can explain the value of highly technical concepts in human, relatable, and compelling language.
You have experience presenting to large industry groups and meeting with senior external stakeholders.
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