Hybrid Creator Growth Lead – Podcasts, Video

at Spotify

• Job title: Creator Growth Lead – Podcasts, Video
• Job type: Full Time
• Experience level: Senior
• Salary: $120,185 - $171,693 per year
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, New York City, United States

About the role

• Leading growth efforts for Spotify’s podcast sector by strategizing and executing initiatives. Collaborating across teams to drive creator growth and optimize marketing campaigns.

Responsibilities

• Understand creator segments, the creator journey, the industry, and evolving behaviors and needs, and based on that identify, recommend, and execute crucial elements needed to realize meaningful creator and catalog acquisition, activation, and long-term retention.
• Drive the idea generation and lead execution for key campaigns and full-funnel experiments - from brainstorming to mobilizing teams to launching campaigns and post analysis.
• Partner with Product, Engineering, Design, Marketing & CRM, and Insights & Analytics to design and execute across creator channels and product experiences, including A/B-tests, marketing programs, owned landing pages, and product flow optimizations.
• Act as the connective tissue across teams — build and lead the growth operating model, aligning cross-functional teams around shared KPIs and experimentation cadence.
• Partner with Insights and Analytics to develop a growth measurement framework, dashboards, and reporting infrastructure. Communicate insights and impact through clear, data-driven storytelling that guides decision-making.
• Build alignment and influence at all levels — including regular touch points with podcast and company leadership.

Requirements

• 8+ years in growth, marketing, or product at a large-scale tech, media, or creator platform.
• Deep experience in product-led growth, lifecycle marketing, and experimentation frameworks.
• Strong analytical and commercial acumen; skilled at using data to identify opportunities and drive measurable business outcomes.
• Impact-driven, cross-functional operator who can collaborate with, influence, and inspire teams across Product, Marketing, Insights & Analytics, and Business.
• Equally strategic and hands-on — capable of architecting frameworks while running experiments and iterating quickly.
• Excellent communicator and collaborator who can translate complexity into clarity.
• Entrepreneurial, inventive, and data-informed — thrives in fast-paced, evolving environments, with a bias for action and curiosity for what’s next.

Benefits

• health insurance
• six month paid parental leave
• 401(k) retirement plan
• 23 paid days off
• 13 paid flexible holidays