Hybrid Content Designer – Personalization

Posted 2 weeks ago

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About the role

  • Content Designer at Spotify creating personalized audio experiences through content strategy and design. Collaborating with cross-functional teams to shape user discovery and engagement in music and podcasts.

Responsibilities

  • Lead content strategy for agentic products. Define and own how Spotify communicates through LLMs by setting voice, personality, and tone standards. Build content frameworks used by composition and engineering.
  • Design, author, and evaluate prompts and system instructions for generative features. Build reusable prompt templates, experiments, and guardrails with product, engineering, and safety teams.
  • Write and iterate on high-quality, in-product language (microcopy, help text, error states, onboarding, notifications, tooltips, naming) that is accessible, inclusive, and measurable.
  • Partner with product managers, designers, researchers, and engineers to translate user and business needs into content requirements; participate in discovery, design critiques, and localization planning.
  • Partner with engineers to design and run human-in-the-loop evaluations. You’ll define what "good" looks like for AI-generated text and use those insights to tune model performance.

Requirements

  • You’re an experienced content designer and UX writer, with a portfolio that shows you can solve complex problems through language.
  • You have a background in conversation design and character development, and bringing brands to life through applied voice and tone guidelines.
  • You have hands-on experience working with LLMs, prompt design, and evaluation. You understand the difference between a zero-shot and few-shot prompt, and you know how to iterate on instructions to get a specific tonal output and avoid hallucinations.
  • You can navigate ambiguity, collaborate across teams and subject areas, and tackle complex flows that span states, surfaces, or systems.
  • Bonus: Experience with LLM-as-a-Judge frameworks, evaluation scaling, or basic scripting for testing prompts in notebooks & native or near-native proficiency in a second language.

Benefits

  • health insurance
  • six month paid parental leave
  • 401(k) retirement plan
  • monthly meal allowance
  • 23 paid days off
  • 13 paid flexible holidays
  • paid sick leave

Job title

Content Designer – Personalization

Job type

Experience level

Mid levelSenior

Salary

$119,424 - $170,606 per year

Degree requirement

Bachelor's Degree

Location requirements

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