Engagement and Content Officer at Transport for NSW managing digital engagement systems and content under a temporary contract until March 2027. Role requires hybrid work from South Eveleigh, NSW.
About the role
- Editorial and Content Strategy Director leading editorial initiatives for Elsevier. Shaping brand messaging and strategic storytelling across multiple platforms.
Responsibilities
- Develop and maintain a 12-month rolling editorial calendar in coordination with global communications and business segments.
- Create content strategies that ensure impactful and resonant brand messaging.
- Optimize content for efficiency and return on investment using performance data.
- Establish a center of excellence for writing standards and guidelines.
- Develop tools and training to support consistent writing quality across the organization.
Requirements
- Develop and communicate a clear vision, translating it into meaningful goals.
- Maintain a balance between the overall picture and details.
- Build commitment to team and individual objectives, promoting urgency in reaching goals and following through on commitments.
- Apply deep knowledge and understanding to work, relating it to the broader business context.
- Champion the team’s technical knowledge within the organization.
- Provide clear direction and purpose, ensuring people understand how their work fits within the organization.
- Develop a trusted communication interface between the team and stakeholders.
- Ask effective questions, collect facts from multiple sources, and propose solutions.
- Manage day-to-day issues effectively.
- Create a positive environment that motivates individuals.
- Employ different motivational strategies for different people and situations.
- Encourage cooperation and remove barriers to team performance.
- Facilitate open discussions and seek team members’ input.
- Work with global communications, segment marketing, and content teams to develop and implement editorial plans.
- Define and oversee content strategy aligned with brand and business goals.
- Monitor and analyze content performance metrics.
- Establish and maintain writing principles and standards.
- Write compelling stories for various platforms as needed.
Benefits
- Working flexible hours - flexing the times when you work in the day to help you fit everything in and work when you are the most productive
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