Regional Account Manager leading post-installation support and service phase for Spectrio's digital signage solutions. Collaborating with dealerships across multiple states for effective marketing campaigns.
Responsibilities
The Regional Account Manager will lead, manage and inspire the post-installation support and service phase of the client relationship and sales opportunity/revenue generation efforts with Spectrio clients and prospects.
Partner and collaborate with dealer principals, general managers and dealership contacts to develop campaigns consistent with the overall dealership marketing plan
Remain current and knowledgeable on all Spectrio products and services
Understand competitive climate of similar Spectrio products and services
Establish productive, professional relationships with key decision makers in assigned customer accounts
Consistently meet with, educate and advise dealer principals and/or general managers on digital engagement platform best practices with consistent direct interface
Modify and ensure playlists are current and targeted to the dealerships’ goals, traffic patterns, dwell times, customer demographics, etc.
Measure, report and communicate on dealer satisfaction’s impact on client retention and renewals
Collaborate with the Spectrio Production Department to create and network digital assets and optimize user experience
Evaluate client experience and utilization across multiple channels for best practice sharing
Provide consistent feedback and perspective to upper management on competitive landscape
Act as a liaison between internal Spectrio client interacting departments and Spectrio client base
Launch and train on all product initiatives for new and qualified dealers
Inspect and report on installed equipment at regular intervals – TV screens, rack, media players, etc.
Report all technical and/or content issues through proper channels, communicate resolution to dealer principal, general manager and/or point-of-contact and ensure thorough follow-up to client satisfaction
Meet and/or exceed all designated key performance indicators on a monthly basis
Develop and plan proficient, effective and value-added client contact travel schedules
Requirements
Bachelor's degree – business, marketing, communications or related field preferred
Account management experience in the automotive industry preferred
Driver’s license with good driving record required
Relevant work experience of 6-8 years with outside automotive sales, a plus
5 years of successful sales and marketing experience in the automobile industry, ideal
Minimum of 3 years automotive industry experience preferred
Solid understanding of sales skills and techniques
Ability and willingness to travel within a multi-state region
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