Customer Success Manager at DigitalCheckIn supporting clients with effective product utilization. Engaging with customers for feedback and improvements in a SaaS environment with hybrid working.
About the role
- Senior Marketing Analyst managing HubSpot CRM for SOMOS Educação's educational solutions. Overseeing complex automations and strategic dashboard management for decision-making.
Responsibilities
- Manage the HubSpot CRM (core to the role)
- Design, review and scale complex automations (B2B, B2C and B2B2C workflows) with support from CRM agencies
- Manage business rules, deduplication and proprietary processes
- Manage high-level integration projects, including Twilio (WhatsApp), Fidelis, School Advisor, landing pages (LPs) and various APIs
- Implement and optimize communication cadences, lead scoring and nurture sequences
- Manage and monitor strategic dashboards for the executive team (enrollment, re‑enrollment, sales, NPS, events, response time, etc.)
- Create operational control panels (duplicates, unit errors, leads without deals, form-completion errors)
- Build event mechanics in the CRM (attendance tracking, campaigns, lists, impact on sales)
- Governance & Franchisee Support: assist franchisees with CRM adoption
- Manage the partner agency (Inleaders) directly to ensure delivery of Automation, Reporting, Integrations, Documentation and Support
- Drive the backlog, prioritize tickets and structure workflows between the internal team (Start) and the agency
Requirements
- Advanced proficiency in HubSpot (Marketing Hub, Sales Hub, Operations Hub)
- Experience in marketing automation
- Experience creating workflows and customer journeys
- Experience with segmentation, lists, properties and pipelines
- Experience with complex dashboards and reporting
- Experience with WhatsApp integration
- Experience with API integrations (preferably with educational platforms)
- Knowledge of data governance, CRM, CDP and lead-management best practices
- Strong analytical and problem-solving skills
- Knowledge of paid media platforms (Meta/Google) for integration
- Experience in education, school networks or franchise models
- Experience with CRM in multi‑unit operations
- Knowledge of BI, SQL or Looker Studio
- HubSpot certifications
- Experience working in highly complex environments with multiple stakeholders
Benefits
- Profit sharing: celebrating results is part of Cogna's culture
- Meal allowance or food voucher: via a flexible benefits card
- Health insurance: comprehensive medical plan with dependent coverage and co‑payment options
- Dental care: available to keep your smile healthy
- Undergraduate and postgraduate tuition grants: access to our educational institutions for you and your dependents (spouse and children)
- Birthday day off: choose a day to relax and celebrate
- Univers pharmacy partnership: discounts on a variety of medications
- Corporate university: multiple free learning paths and courses at our corporate university to help you keep growing with us
- Book discounts: access to discounted titles from our publishers
- Wellhub (Gympass): to help you stay active in your daily routine
- Conexa: free psychological counseling to support your mental health
- Ninho Program: a program dedicated to families expecting a new baby
- Valoriza - Internal Recruitment Program: to boost your career through internal opportunities
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Tech skills
Location requirements
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