Head of E - commerce driving direct - to - consumer strategy for blackcrows, an independent ski brand. Overseeing digital performance, operations, acquisition, and technology of the business.
About the role
- Ecommerce Trading Executive managing TikTok Shop strategy for e-commerce brands. Supporting clients with trading calendars, performance metrics, and affiliate strategies in a hybrid work environment.
Responsibilities
- What you will do**Client & Strategy Ownership**
- Support a portfolio of e-commerce brands on TikTok Shop
- Act as the main point of contact while leading strategy, performance and delivery
- Build clear, commercially grounded TikTok Shop growth plans
- Translate business goals into weekly and monthly trading actions
- **E-commerce Trading & Merchandising**
- Own trading calendars aligned to promotions, launches and key retail moments
- Lead product merchandising strategy across:
- Product selection
- Bundling
- Pricing
- Promotions and incentives
- Continuously optimise AOV, conversion rate and GMV
- Identify underperforming SKUs and opportunities to scale winners
- **Affiliate Strategy**
- Support the **affiliate strategy** for your client portfolio
- Define how affiliates are used to drive GMV
- Work closely with creators to:
- Set creator priorities
- Shape product focus
- Align offers and incentives
- Build and refine creator trading strategies around:
- Deal-led moments
- Always-on content
- Live and campaign support
- Analyse affiliate performance and continuously optimise output
- Ensure affiliate activity aligns with overall trading and margin goals
- **Performance & Reporting**
- Monitor daily, weekly and monthly performance metrics
- Lead performance reviews with clients, backed by clear insights and actions
- Forecast GMV and trading performance
- Use data over opinions to inform decisions
- **How You’ll Work**
- Fast-paced, high-ownership environment
- Minimal bureaucracy, maximum accountability
- You’re expected to challenge, suggest, optimise and lead
- This is a role for someone who enjoys responsibility and impact
Requirements
- What We’re Looking For**Essential**
- Proven experience in **e-commerce trading, merchandising or online retail**
- Strong understanding of:
- Conversion rate optimisation
- AOV growth
- Promotional mechanics
- Product lifecycle management
- Creation of bundles
- Comfortable working with performance data and GMV targets
- Commercially minded and confident making decisions
- Strong communication skills with both internal teams and clients
- **Desirable**
- Experience with TikTok Shop, marketplaces or social commerce
- Background in beauty, fashion, lifestyle or FMCG e-commerce
Benefits
- Core Benefits
- **Competitive salary**, benchmarked to experience and performance
- **Performance-related bonus / commission** aligned to commercial impact
- **28 days holiday + bank holidays**
- **Hybrid working** with offices in London and Manchester
- **Flexible working hours** – we care about output, not clock-watching
- Growth & Career Development
- **Clear progression paths** with responsibility early
- **Regular performance reviews** focused on development and impact
- **Direct exposure to high-growth brands** across the UK, US and EU
- Opportunity to work at the **cutting edge of TikTok Shop and social commerce**
- Financial & Lifestyle Perks
- **Company pension scheme**
- **Monthly wellness allowance** (gym, fitness, mental wellbeing or similar)
- **Team socials and events** throughout the year
- **Staff discounts** across our brands and partners
- Work Environment
- Fast-paced, high-ownership culture
- Minimal bureaucracy and maximum accountability
- Surrounded by people who care about performance, creativity and doing things properly
- A business that wins with its clients, shared success matters
- The Somerce Difference
- We trust our people
- We move quickly and back good ideas
- You’ll have real influence, not just responsibility
- If you perform, you’ll grow, simple as that
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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