Head of E - commerce driving direct - to - consumer strategy for blackcrows, an independent ski brand. Overseeing digital performance, operations, acquisition, and technology of the business.
About the role
- E-commerce Manager responsible for optimizing DTC channels, CRM strategy, and email marketing for Boba and Beco. Hands-on role with significant impact on business results and collaboration across teams.
Responsibilities
- Own and manage Boba.com and Beco DTC channels end-to-end, including listings, UX, promotions and the overall shopping experience.
- Develop and optimise the global CRM strategy, including email marketing, automated lifecycle flows, subscriber segmentation and campaign planning.
- Build, test and deploy Klaviyo flows, including welcome, post-purchase, win-back and seasonal campaigns.
- End-to-end ownership of email campaign performance: creative brief, setup, activation, optimisation and evaluation.
- Run A/B testing and detailed analysis to improve CTR, conversion rate, AOV and customer lifetime value.
- Track and report weekly KPIs, including sessions, CVR, AOV and revenue.
- Partner with the Creative Director and Social Media Manager to ensure campaigns are aligned to the content calendar and key sales periods.
- Work closely with the Brand and Creative team to produce best-in-class content for email and DTC touchpoints.
- Research tools and strategies across the e-commerce and CRM ecosystem to increase sales and improve marketing efficiency.
- Collaborate with external agencies to ensure alignment with DTC goals and the overall brand strategy.
Requirements
- 3+ years of experience in e-commerce and/or CRM at brand or agency level
- Hands-on experience with Shopify and Klaviyo
- Highly analytical and commercially minded, with a passion for turning data into actionable decisions
- Strong understanding of conversion optimisation, tracking and analytics tools
- Knowledge of GDPR and email marketing best practices
- Strong attention to detail and excellent communication skills
- Ability to manage multiple projects simultaneously in a fast-paced environment
- A self-starter who can identify opportunities and act on them without a lot of oversight
Benefits
- 25 days holiday
- Public holidays
- Friday afternoons off in August
- Health Insurance
- Enhanced parental leave
- Social events
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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