Ecommerce Trading Executive managing TikTok Shop strategy for e - commerce brands. Supporting clients with trading calendars, performance metrics, and affiliate strategies in a hybrid work environment.
About the role
- Head of E-commerce driving direct-to-consumer strategy for blackcrows, an independent ski brand. Overseeing digital performance, operations, acquisition, and technology of the business.
Responsibilities
- Own and drive blackcrows’ global DTC e-commerce strategy, aligned with brand positioning and international growth objectives.
- Own overall digital business performance (revenue, conversion rate, AOV, retention, profitability).
- Build and manage the commercial calendar (product launches, seasonal moments, activations) in close collaboration with Product, Marketing, and Creative/Product teams.
- Ensure the balance between brand storytelling, product experience, and commercial performance across the digital channel.
- Full ownership of the DTC P&L, including revenue growth, margin, and profitability.
- Identify opportunities to scale DTC while maintaining strong relationships with wholesale partners.
- Oversee day-to-day e-commerce operations: product catalog, online merchandising, pricing consistency, and stock availability.
- Ensure smooth execution of product launches, seasonal drops, and high-traffic moments.
- Coordinate closely with Supply Chain, Logistics, and Customer Service to ensure operational excellence and premium customer experience.
- Drive continuous improvement of site performance, conversion, and user experience through data-driven optimization and testing.
- Continuously improve the end-to-end digital customer journey, from discovery to post-purchase experience.
- Define and lead the digital acquisition strategy across paid media, organic channels, partnerships, and community initiatives.
- Supervise performance marketing initiatives with external partners.
- Monitor and optimize key performance metrics including CAC, ROAS, LTV, retention, and cohort performance.
- Identify new growth opportunities across markets and digital channels.
- Own and evolve blackcrows’ digital ecosystem, with Shopify at its core.
- Oversee CRM infrastructure, payments, analytics, OMS integrations, and third-party tools.
- Work closely with external technical resources to define the digital roadmap, architecture, and priorities.
- Act as the business owner translating commercial and customer needs into technical priorities.
- Drive retention, repeat purchase, and customer lifetime value through best-in-class CRM and lifecycle strategies.
Requirements
- 7–10 years of experience in digital commerce / e-commerce roles
- Strong experience in DTC consumer brands, preferably in premium, outdoor, sports, or lifestyle industries
- Proven experience scaling Shopify ecosystems
- Strong understanding of digital acquisition, retention, loyalty, and performance marketing
- Experience managing cross-functional projects across tech, marketing, and operations
- Fluent in English and French.
Benefits
- The rare opportunity to participate in the development of a fast-growing international brand
- The chance to join a passionate, committed and multicultural team
- The chance to work with iconic outdoor products
- Strong core values that make up our DNA as a company: fairness and caring, team spirit, positive attitude, open-mindedness, ski/outdoor culture
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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