CRM Analyst assisting in customer relationship initiatives and CRM performance analysis for Grupo Soma. Collaborating with retail and digital commercial teams to optimize client engagement.
Responsibilities
Assist in creating customer relationship initiatives aimed at retaining the active customer base.
Support the creation and execution of action plans for CRM performance channels: app push notifications, email marketing, SMS, and sales representative schedules.
Support customer segmentation and the development of personalized customer journeys.
Analyze channel performance indicators by monitoring campaign metrics and performance, proposing actions for identified opportunities.
Act as a liaison between the CRM team and the retail and digital commercial teams.
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