Customer Marketing Manager at ANZ responsible for communication programmes supporting change initiatives. Ensuring effective communication strategies for customer impacts in financial services sector.
About the role
- Regional Marketing Manager overseeing NPWT marketing strategies and execution across APAC for healthcare innovation. Collaborating with cross-functional teams to align business objectives and strategies.
Responsibilities
- Lead the development and execution of Marketing strategies, plans, and tactics in conjunction with fellow business leaders to ensure the achievement of business objectives for the NPWT business under Medical Surgical across the APAC region
- Set branding strategy in alignment with business directions, and lead internal and external teams on development and execution of integrated brand and/or product marketing programs, including packaging design projects, promotion activities, digital marketing, CRM, pricing promotions, and sales/demo materials
- Manage approval of program tactics, ensuring legal and trademark compliance, and implement tactical shifts when necessary
- Determine product portfolio strategies across the pyramid tiers, based on understanding of all segments and both product and customer life cycles
- Align brand and portfolio strategies, including elements such as sub-brands, fighter brands, private label, ingredient branding, and licensing, with marketing goals
- Manage New Product efforts with cross-functional team; lead cross-functional team through gate review process for new products; partner with R&D/Laboratory and Finance to develop realistic business cases that clearly define the risks, rewards, and resources needed
- Develop and implement effective New Product launch plans that fully realize the business opportunity
- Develop and implement pricing strategies and tactics in line with business goals and customer insights on value perceptions
- Partner with sales to develop strategic customer relationship approaches
- Maintain strategic relationships with key channel partners
- Lead the development and direction of a market coverage strategy, and manage trade marketing budgets and trade marketing programs in partnership with Sales teams
- Lead cross-functional team, ensuring their understanding of key market concepts and measures that are critical to the business
- Provide training on key marketing concepts to other teams when needed
- Develop an in-depth strategic market research (consumer, competition, new business models) and identify the market and consumer’s major trends and market opportunities
- Formalize recommendations to feed the growth strategy of the business. This includes analyzing data from market research, social media analytics, and other sources to identify emerging trends and opportunities
- Adjust marketing strategy to meet changing market and competitive conditions
- Responsible for the forecasting and planning process, such as estimates of product acceptance, clarification and interpretation of market/industry size and future potential
- Ensure compliance with industry and regulatory requirements and reporting regarding working with customers.
Requirements
- Bachelor level university/college degree in Marketing or Business Administration is required
- Master’s degree is preferred
- A minimum of 10 years of relevant working experience in medical devices industry
- Expert/master knowledge and experience with the most current theories and practices in marketing/digital marketing, market research, omni-channel marketing, branding, CRM etc.
- Proven ability to influence senior-level stakeholders and skillfully communicate with insights and data
- Very strategic thinking with proven ability to develop and execute complex strategic business plans
- Excellent interpersonal skills to collaborate with a multitude of functions, outstanding communication and presentation skills
- Strong analytical ability and understanding
Benefits
- Health insurance
- Flexible working arrangements
- Professional development programs
- Wellness programs
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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