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CM
Marketing Manager overseeing plant marketing activities at CMC Steel in Tampa, FL. Leading marketing personnel and developing new business while ensuring adherence to company principles.
About the role
- Build and own the full client lifecycle from pre-first class to loyal member: onboarding, engagement, upsell, churn prevention, and win-back.
- Partner with studio and sales teams to ensure communications and offers are aligned with in-studio experience and revenue goals.
- Map journeys by persona and behavioral trigger, using real-time data to personalize outreach and timing.
- Lead strategy and execution across email, SMS, and push channels using tools like Klaviyo and CDPs.
- Build audience segments, automations, and campaign frameworks that drive measurable impact on LTV and retention.
- Implement advanced lifecycle tools (predictive churn, AI copy testing, NPS feedback loops) with analytics and engineering partners.
- Partner with Analytics and Data Science to identify drop-off points and opportunity gaps across the client journey.
- Develop a testing roadmap across channels (subject lines, cadence, incentives, creative) and measure against control groups.
- Translate insights into playbooks and repeatable frameworks for studio and marketing teams.
- Design retention and loyalty programs that recognize engagement, frequency, and spend.
- Build win-back strategies to re-engage dormant clients through tailored content and offers.
- Collaborate with Brand and Digital Product to deliver consistent storytelling and experience across every client touchpoint.
- Partner with Field Operations to ensure CRM campaigns support local priorities and business goals.
- Mentor team members and foster a test-and-learn, performance-driven culture.
Requirements
- 7+ years in lifecycle, retention, or CRM marketing (fitness, subscription, or multi-location retail experience preferred).
- Expertise in CRM/CDP platforms (Klaviyo, Iterable, Braze, Segment, or similar).
- Expertise in building custom-built journeys and dynamic content that adapt to client behavior and lifecycle stage is a strong plus.
- Proven ability to design journeys that improve LTV, reduce churn, and enhance client experience.
- Analytical fluency - you can translate complex data into actionable storytelling.
- Experience collaborating with analytics, product, and creative teams to drive outcomes.
- A bias for iteration and improvement - you test, measure, learn, and scale what works.
Benefits
- Competitive starting salary, based on skills and experience
- Bonus eligibility based on performance
- Monthly cell phone stipend
- 401k with employer match
- Health, dental, & vision insurance
- Flexible PTO
- Free drop in classes at [solidcore]
- And MORE
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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