Hybrid Director of Lifecycle Marketing

at [solidcore]

• Job title: Director of Lifecycle Marketing
• Job type: Full Time
• Experience level: Lead
• Salary: Not specified
• Degree requirement: No Education Requirement
• Location requirements: Hybrid, Arlington, United States

About the role

• Director of Lifecycle Marketing architecting client engagement and retention strategies at [solidcore]. Leading a team focused on CRM, loyalty, and data-driven marketing.

Responsibilities

• Build and own the full client lifecycle from pre-first class to loyal member: onboarding, engagement, upsell, churn prevention, and win-back.
• Partner with studio and sales teams to ensure communications and offers are aligned with in-studio experience and revenue goals.
• Map journeys by persona and behavioral trigger, using real-time data to personalize outreach and timing.
• Lead strategy and execution across email, SMS, and push channels using tools like Klaviyo and CDPs.
• Build audience segments, automations, and campaign frameworks that drive measurable impact on LTV and retention.
• Implement advanced lifecycle tools (predictive churn, AI copy testing, NPS feedback loops) with analytics and engineering partners.
• Partner with Analytics and Data Science to identify drop-off points and opportunity gaps across the client journey.
• Develop a testing roadmap across channels (subject lines, cadence, incentives, creative) and measure against control groups.
• Translate insights into playbooks and repeatable frameworks for studio and marketing teams.
• Design retention and loyalty programs that recognize engagement, frequency, and spend.
• Build win-back strategies to re-engage dormant clients through tailored content and offers.
• Collaborate with Brand and Digital Product to deliver consistent storytelling and experience across every client touchpoint.
• Partner with Field Operations to ensure CRM campaigns support local priorities and business goals.
• Mentor team members and foster a test-and-learn, performance-driven culture.

Requirements

• 7+ years in lifecycle, retention, or CRM marketing (fitness, subscription, or multi-location retail experience preferred).
• Expertise in CRM/CDP platforms (Klaviyo, Iterable, Braze, Segment, or similar).
• Expertise in building custom-built journeys and dynamic content that adapt to client behavior and lifecycle stage is a strong plus.
• Proven ability to design journeys that improve LTV, reduce churn, and enhance client experience.
• Analytical fluency - you can translate complex data into actionable storytelling.
• Experience collaborating with analytics, product, and creative teams to drive outcomes.
• A bias for iteration and improvement - you test, measure, learn, and scale what works.

Benefits

• Competitive starting salary, based on skills and experience
• Bonus eligibility based on performance
• Monthly cell phone stipend
• 401k with employer match
• Health, dental, & vision insurance
• Flexible PTO
• Free drop in classes at [solidcore]
• And MORE