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About the role
- Associate Director managing global toolkits tailored for retail activations at Sol de Janeiro. Leading event production and design for immersive brand experiences in the Americas region.
Responsibilities
- Activate Global Toolkits for High-Impact Regional Execution
- Translate Global Visual Merchandising guidelines and campaign assets into high-impact regional retail and event experiences—ensuring brand consistency while reflecting the unique needs and opportunities of the Americas market.
- Adapt toolkit components as needed, sourcing regionally appropriate materials and refining design details to meet executional and operational standards without compromising creative integrity.
- Partner closely with Global Retail and Global VM to ensure all regional executions uphold creative intent, providing feedback from in-market activations to contribute to continuous improvement of global toolkits and standards.
- Lead the design and production of branded spaces across retail activations, pop-ups, and key consumer events—from concept development through onsite execution.
- Drive the creative translation of Global campaign elements into engaging, experiential environments that inspire discovery, connection, and conversion.
- Support pilot and first-to-market activations across the Americas, managing all design, production, and launch phases in close collaboration with Global Retail.
- Partner with regional business partners and vendors to manage fabrication, logistics, and installation, ensuring high-quality delivery on time and within budget.
- Oversee vendor vetting, training, and brand alignment, reinforcing Sol de Janeiro’s commitment to executional excellence in every build and event activation.
- Ensure all design intent, materials, finishes, and installations meet brand standards and visual integrity benchmarks across all physical executions.
- Maintain visual and experiential brand integrity across retail and event environments, troubleshooting creative or technical challenges as needed.
- Develop systems and standards to ensure consistency of brand presentation across different retail formats, event scales, and market conditions.
- Embed consumer insight and market performance feedback into all adaptations, ensuring that creative executions deliver measurable impact in visibility, engagement, and sales conversion.
- Partner closely with Global VM, Regional Marketing, Sales, and Operations to align on strategic priorities, campaign timing, and executional needs.
- Act as the regional bridge between global vision and local execution, championing both creative fidelity and commercial agility.
- Contribute to value engineering discussions to ensure design feasibility, budget alignment, and production efficiency from the outset.
- Mentor and inspire a regional VM and events team to perform at the top of their abilities, fostering creative growth, accountability, and cross-functional excellence.
- Vet, manage, and train vendors, fabricators, and agency partners to ensure alignment to brand guidelines and adherence to the highest production standards.
- Champion creative problem-solving and cultivate a reputation for being a collaborative and solutions-oriented leader who balances brand storytelling with operational discipline.
- Establish clear workflows and approval checkpoints for all regional design and event workstreams—ensuring that global stakeholders have adequate time for review and feedback.
- Manage multiple fast-paced projects with confidence, maintaining quality and creative excellence even under tight timelines or shifting priorities.
- Foster a culture of excellence where every retail and event touchpoint is executed to reflect the brand’s premium positioning and joyful aesthetic.
- Represent the voice of the Americas/APAC region, advocating for regional needs within global planning cycles and ensuring the brand’s in-store and experiential expression remains innovative, relevant, and premium.
Requirements
- 8+ years of experience in event design, environmental design, or experiential production—preferably within the beauty, fashion, or lifestyle sectors
- Expertise in executing immersive brand experiences across both prestige and luxury environments, with a deep understanding of audience expectations, finish quality, and nuanced brand storytelling
- Proven track record delivering high-visibility brand experiences across retail, pop-up, and live event formats in the Americas market
- Strong working knowledge of event production workflows, fabrication methods, and regional vendor ecosystems
- Mastery of relevant 2D and 3D design skillsets—including spatial design, art direction, and visual storytelling—with a strong understanding of messaging hierarchies to ensure cohesive, consumer-facing experiences
- Proficiency in Sketchup, Rhino, Keyshot and Adobe InDesign, Adobe Illustrator, and Adobe Photoshop
- Ability to interpret global creative direction and apply it with precision, ensuring brand integrity across all regional executions
- Familiarity with value engineering principles and experience optimizing creative execution within defined budgets
- Skilled in stakeholder management, with experience aligning cross-functional priorities across Global Retail and Americas/APAC business partners to deliver localized adaptations of global campaigns that meet both strategic and commercial objectives
- Strong communication and presentation skills, with the ability to confidently represent creative work to internal stakeholders, Americas/APAC business partners, and external collaborators
- Must be based in New York City or surrounding areas
- Position is required to be in-office 3 Days per week.
Benefits
- Competitive salary and bonus program
- Flexible hybrid work environment with opportunities for collaboration and growth
- Inclusive culture that values diverse perspectives and celebrates individuality
- The chance to be part of a fast-growing, award-winning global beauty brand
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