Senior Artist Manager at AzureAgency managing prominent creators in Cologne. Supporting their career development and overseeing collaborations with clients while working in a vibrant, dynamic team.
About the role
- Website & SEO Manager responsible for improving web presence at Sokin. Collaborate with marketing teams to optimize content and drive organic growth.
Responsibilities
- Develop and own the website roadmap, aligning with marketing, sales and business goals.
- Manage end-to-end website operations, including content updates, landing page creation and new feature rollouts.
- Work within CMS platforms (WordPress, Webflow) to build, update and optimize site content at speed.
- Oversee hosting, domain and technical integrations; troubleshoot issues such as broken links, errors, and downtime.
- Collaborate with designers, developers and external agencies to execute redesigns, improvements and new projects.
- Set up and maintain analytics tools (Google Analytics, GA4, Tag Manager, Search Console, Microsoft Clarity, Crazy Egg, Hotjar, Heap).
- Track KPIs: traffic, rankings, conversions, bounce rates and page performance.
- Run heatmaps, A/B testing and CRO experiments to enhance user experience (UX) and conversion rates.
- Provide regular performance reports with actionable insights to marketing, product and leadership teams.
- Continuously test, measure and refine strategies to drive lead generation and revenue.
- Manage the build of regionalized websites across multiple countries and markets, ensuring localized content, SEO alignment and compliance with local regulations.
- Partner with regional marketing teams to adapt messaging, optimize for local search engines and ensure cultural relevance.
- Implement scalable processes for website localization to support global expansion.
- Develop and implement on-page, off-page and technical SEO strategies to increase organic visibility.
- Conduct keyword research, competitor analysis and site audits to identify growth opportunities.
- Optimize metadata, headers, structured data, site speed, internal linking and content for ranking improvements.
- Build and manage backlink acquisition strategies using SEO tools (Ahrefs, SEMrush, Moz, Screaming Frog).
- Stay ahead of Google algorithm updates, LLM’s and industry best practices.
- Implement and monitor website security protocols, firewalls and audits.
- Ensure compliance with GDPR and other data protection regulations.
- Respond to and resolve security incidents in a timely manner.
Requirements
- Bachelor’s degree in Marketing, Digital Media, Computer Science or a related field.
- 6 years of proven experience managing websites and SEO in a B2B environment.
- Proficiency with CMS platforms and other related tools (WordPress, Webflow, Calendly, Zapier, Typeform)
- Knowledge of SEO tools (Ahrefs, SEMrush, Screaming Frog, Moz) and analytics platforms (Google Analytics, GA4, Google Tag Manager, Search Console).
- Familiarity with HTML, CSS, and JavaScript basics (enough to make small technical edits).
- Strong understanding of CRO, UX best practices and multi-market website management.
- Excellent project management, stakeholder management and communication skills.
- Analytical mindset with the ability to translate data into actionable growth strategies.
Benefits
- Professional development opportunities
- Flexible working arrangements
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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