Copywriter developing engaging product-led content for B2B financial services at Sokin. Collaborating with marketing and design teams to simplify complex information for various formats.
Responsibilities
Translate complex FinTech concepts (payments, APIs, compliance, cross-border flows, FX, wallets, risk, infrastructure) into clear, compelling, and accurate messaging
Develop product narratives that articulate value, differentiation, and outcomes, not just features
Write sharp, high-impact copy for product launches, website hero sections, landing pages, LinkedIn and other B2B social channels
Create in-depth content including product pages, whitepapers, case studies, and sales enablement assets
Maintain a consistent brand voice across all formats and channels
Requirements
Bachelor’s degree in Marketing, Communications, Journalism, Finance, or a related field.
4–6+ years of experience writing product and marketing content in a B2B FinTech or SaaS environment.
Proven experience creating both short-form and long-form content for websites, product launches, campaigns, and sales enablement.
Strong understanding of financial products, payments, APIs, compliance, and digital platforms.
Experience working with CMS platforms and content tools (WordPress, Webflow, Figma).
Familiarity with SEO and content performance tools (Google Analytics, Search Console, Ahrefs, SEMrush).
Excellent writing, editing, and proofreading skills with high attention to detail.
Strong project management and stakeholder communication skills.
Comfortable working in fast-moving product and go-to-market environments.
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