About the role

  • Copywriter creating and optimizing content for natsana's brands in health and wellness. Collaborating with teams to strengthen brand identity and enhance customer engagement.

Responsibilities

  • Creating and optimizing written content for all relevant touchpoints — from product descriptions to newsletters, email flows, blog posts, e‑books, online banners, ads, campaigns, and package inserts
  • Strengthening brand identity and customer relationships
  • Close collaboration with various teams (webshop, marketplace, CRM, SEO, social media, retail)
  • Adopting and applying the brands' tone of voice

Requirements

  • Several years of experience as a copywriter, e.g., in an agency, editorial environment, or in‑house — ideally in e‑commerce
  • Experience in dietary supplements, pharmaceuticals, or health, and knowledge of the Health Claims Regulation
  • Passion for great copy and a hands‑on mentality
  • Ability to explain complex topics in simple terms
  • Conceptual and strategic thinker; organized and structured in your work
  • Comfortable working cross‑media — from BTL to ATL, from grocery retail (LEH) to webshop to marketplaces
  • Strong feel for effective headlines and long copy
  • E‑commerce, SEO, GEO and CRM experience
  • Familiarity with smart use of AI tools for text optimization
  • Native German language skills

Benefits

  • 30 paid vacation days, flexible by arrangement
  • Flex Day, Christmas & New Year's Eve off
  • Flexible working hours without fixed core hours, adapted to your life
  • Hybrid work with up to 100% remote flexibility, with regular in‑person collaboration at our offices in Hamburg and Düsseldorf
  • Workation: up to 120 days within the EU; shorter periods outside the EU possible by individual arrangement
  • Top equipment (macOS or Windows)
  • Extensive setup for mobile working including subsidies
  • Modern offices in the heart of Hamburg & Düsseldorf with excellent public transit connections, parking options and attractive local amenities
  • Fully equipped kitchens; in Düsseldorf additionally massage chairs & a private gym — free for employees
  • Company events several times a year
  • All‑star culture: your opinion matters, your contribution makes an impact
  • Fair bonus system that reflects performance and commitment
  • Individual development with clear career paths, competency‑based feedback rounds, plus courses, conferences & books — we invest in you and your next step
  • Chooseable benefits via become.1 (e.g., subsidies for childcare (Kita), internet, mobility) & other programs
  • Additional perks such as Corporate Benefits, Urban Sports, company pension scheme and more
  • Free dress policy — no dress code, just be yourself

Job title

Copywriter

Job type

Experience level

Mid levelSenior

Salary

Not specified

Degree requirement

High School Diploma

Location requirements

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