Copywriter creating and optimizing content for natsana's brands in health and wellness. Collaborating with teams to strengthen brand identity and enhance customer engagement.
Responsibilities
Creating and optimizing written content for all relevant touchpoints — from product descriptions to newsletters, email flows, blog posts, e‑books, online banners, ads, campaigns, and package inserts
Strengthening brand identity and customer relationships
Close collaboration with various teams (webshop, marketplace, CRM, SEO, social media, retail)
Adopting and applying the brands' tone of voice
Requirements
Several years of experience as a copywriter, e.g., in an agency, editorial environment, or in‑house — ideally in e‑commerce
Experience in dietary supplements, pharmaceuticals, or health, and knowledge of the Health Claims Regulation
Passion for great copy and a hands‑on mentality
Ability to explain complex topics in simple terms
Conceptual and strategic thinker; organized and structured in your work
Comfortable working cross‑media — from BTL to ATL, from grocery retail (LEH) to webshop to marketplaces
Strong feel for effective headlines and long copy
E‑commerce, SEO, GEO and CRM experience
Familiarity with smart use of AI tools for text optimization
Native German language skills
Benefits
30 paid vacation days, flexible by arrangement
Flex Day, Christmas & New Year's Eve off
Flexible working hours without fixed core hours, adapted to your life
Hybrid work with up to 100% remote flexibility, with regular in‑person collaboration at our offices in Hamburg and Düsseldorf
Workation: up to 120 days within the EU; shorter periods outside the EU possible by individual arrangement
Top equipment (macOS or Windows)
Extensive setup for mobile working including subsidies
Modern offices in the heart of Hamburg & Düsseldorf with excellent public transit connections, parking options and attractive local amenities
Fully equipped kitchens; in Düsseldorf additionally massage chairs & a private gym — free for employees
Company events several times a year
All‑star culture: your opinion matters, your contribution makes an impact
Fair bonus system that reflects performance and commitment
Individual development with clear career paths, competency‑based feedback rounds, plus courses, conferences & books — we invest in you and your next step
Chooseable benefits via become.1 (e.g., subsidies for childcare (Kita), internet, mobility) & other programs
Additional perks such as Corporate Benefits, Urban Sports, company pension scheme and more
Free dress policy — no dress code, just be yourself
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