Smarsh seeks a Sr. Website Performance & Optimization Manager to lead website governance and optimization for B2B digital communications. Collaborating across teams to enhance performance and compliance with AI/SEO standards.
Responsibilities
Lead the governance and daily operations of the website, ensuring all content is accurate, compliant, user-friendly, and optimized for AI/SEO performance.
Own the website roadmap and prioritize initiatives that directly support lead generation and revenue goals.
Partner closely with Product Marketing, Demand Gen, Content, Design, Development, and SEO/AIO teams to ensure every page is aligned with brand standards and the enterprise Design System.
Own the website technology stack, leveraging analytics tools, behavior insights, A/B testing, and accessibility best practices to continuously optimize site performance, UX, and conversion outcomes.
Requirements
7+ years of experience in web marketing, website management, or digital strategy for a B2B SaaS company.
Experience leading CRO initiatives, user behavior analysis, and A/B testing.
Expertise in web analytics tools (Google Analytics, GTM, Looker, Hotjar, etc.).
Familiarity with SEO principles and technical SEO to support organic growth.
Strong project management skills with experience overseeing development teams.
Ability to collaborate across teams and communicate complex web concepts to non-technical stakeholders.
Strong knowledge in web performance optimization and WordPress CMS.
Experience with AI engine optimization best practices.
Experience defining KPIs that track website impact beyond form submission, including MQL/SQL velocity and financial efficiency metrics (CPA/ROAS).
Demonstrated knowledge of WCAG 2.1 AA standards and experience owning a formal accessibility remediation roadmap.
Proven experience enforcing or contributing to a Design System and working directly with UX/UI designers on component library implementation.
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