Director driving partnerships for Firefly Foundry at Adobe. Focused on GenAI adoption in creativity and media.
About the role
- Growth Marketing leader at Skydio developing go-to-market strategies and executing integrated campaigns for commercial drone applications. Leading marketing efforts to generate measurable results and enhance market share.
Responsibilities
- Develop and execute segment-specific go-to-market strategies for physical security and energy/utilities
- Quarterback cross-functional teams to plan and execute integrated campaigns
- Design and run account-based marketing (ABM) programs targeting high-value accounts
- Own the overall commercial marketing program calendar
- Analyze pipeline and marketing data to report on campaign performance
- Manage contractors and marketing budgets efficiently
- Continuously test and iterate on marketing tactics to improve effectiveness
- Own presence at key industry trade shows and events
Requirements
- 7–10 years of experience in growth marketing, demand generation, or integrated B2B marketing
- Proven track record of building and scaling integrated growth marketing programs generating $100MM+ in pipeline
- Strong analytical skills with hands-on experience building dashboards and compiling performance reports
- Significant experience leading cross-functional teams to execute programs
- Hands-on experience with marketing tools including Salesforce, Marketo, Google Analytics
- Creative mindset with strong messaging and copywriting skills
- Ability to be in the San Mateo, CA office 3 days per week
Benefits
- Paid vacation time
- Sick leave
- Holiday pay
- 401K savings plan
- Health insurance
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