Sr Specialist, Paid Search optimizing paid search campaigns across QVC Group's brands. Responsible for account management and delivering actionable performance insights to the Senior Manager.
About the role
- Media Planner developing media strategies for paid social channels in a fast-growing agency. Collaborating with cross-functional teams to optimize campaigns for higher education and non-profit clients.
Responsibilities
- Develop media strategies for paid social channels (primarily Meta, LinkedIn, Reddit, TikTok) grounded in measurement frameworks that map directly to client business objectives.
- Daily monitoring of ad campaigns, including campaign structure, targeting, creative, and budget optimizations.
- Define audience segments, identify opportunities for audience and creative testing, and recommend data-driven optimizations that improve efficiency and scale.
- Pixel management and conversion event tagging via Google Tag Manager.
- Collaborate closely with media buyers, paid-search strategists, and creative teams to ensure flawless execution and ensure message, channel, and audience cohesion across every touchpoint.
- Partner with Account Directors to present strategies and performance narratives to clients – connecting metrics to outcomes and recommendations with clarity and confidence.
- Prepare campaign performance reports, including formal presentation documents as well as Google Looker Studio dashboards that organize and visualize cross-channel KPIs.
Requirements
- 2+ years of experience in digital paid media planning and execution including campaign and audience management in Meta Ads Manager, LinkedIn Ads Manager, and Reddit Ads Manager.
- Strong foundation in performance marketing analytics, including conversion rate optimization, GA4 analysis, and pixel/tag-based measurement via Google Tag Manager. (Google Looker Studio experience a plus.)
- Demonstrated to connect marketing KPIs to business results—lead volume, quality, cost efficiency, and revenue impact – with experience translating data into narrative insights and actionable recommendations.
- Clear, confident communicator able to collaborate with cross-functional teams and present insights to non-technical stakeholders.
- Passion for innovation and ability to stay ahead of industry trends, integrate AI-driven planning, and adapt to privacy-centric measurement.
- Higher education and/or nonprofit marketing experience a big plus.
Benefits
- Salary range $75,000 - 80,000 per year, commensurate with experience
- Health care plan (medical, dental and vision)
- Retirement plan with employer match
- Life and disability insurance
- Generous paid time off package that includes vacation, sick, “life happens” days, birthdays, summer Fridays and public holidays
- Paid family leave
- Cold brew coffee, snacks and fresh fruit
- Wellness resources
- Special access to New York City’s arts and entertainment scene
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