Sr Specialist, Paid Search optimizing paid search campaigns across QVC Group's brands. Responsible for account management and delivering actionable performance insights to the Senior Manager.
About the role
- Paid Ads Specialist leading paid acquisition campaigns from scratch for an early-stage company. Focusing on performance and data-driven growth across Meta, TikTok, and Google.
Responsibilities
- Lead paid acquisition efforts from 0–1, setting up measurement, launching initial campaigns, and scaling performance marketing across multiple channels.
- Own performance across Meta, TikTok, and Google (YouTube and Search).
- Establish measurement frameworks and campaign tracking from the ground up.
- Scale successful campaigns and channels based on performance data.
- Contribute to creative strategy with data-backed recommendations.
- Edit and adapt creative assets using tools such as Canva or Figma.
- Write and refine ad copy aligned with performance goals.
- Collaborate on creative brainstorming and testing ideas.
- Set up and optimize landing pages to support campaign performance.
- Monitor campaign performance and key metrics closely.
- Dive deep into data to identify trends, insights, and optimization opportunities.
- Translate performance data into actionable recommendations for future tests.
- Continuously refine creative, targeting, and budget allocation.
- Design and manage structured A/B testing roadmaps.
- Clearly document learnings and report results.
- Recommend new tests based on prior performance insights.
- Use Excel and analytical tools to track, analyze, and communicate results effectively.
Requirements
- 5+ years of experience setting up, managing, and scaling paid acquisition campaigns.
- Proven experience taking campaigns from early-stage launch through maturity.
- Hands-on experience across Meta, TikTok, Google (YouTube and Search), and ad networks.
- Strong understanding of channel-specific best practices and optimization strategies.
- Creative sensibility with the ability to edit assets and contribute to copy and messaging.
- Data-driven mindset with curiosity for understanding what works and why.
- Strong analytical skills with deep experience using Excel and similar tools.
- Highly organized approach to testing, reporting, and performance iteration.
- Proactive, curious, and continuously learning mindset.
- Ability to work hands-on and comfortably “in the weeds” of campaign execution.
Benefits
- Final compensation is set after evaluating experience and location.
Job title
Job type
Experience level
Salary
Degree requirement
Location requirements
Marketing Specialist for Paid Social and Video Marketing managing customer acquisition across multiple social platforms for QVC Group. Driving performance optimization and collaborating with cross - functional teams to execute strategic campaigns.
SEA & Paid Social Manager managing performance marketing activities for natsana with a focus on SEA and social advertising strategies. Involves collaboration with marketing teams and continuous campaign optimization.
Performance Marketing Manager for paid social channels at GlossGenius. Driving customer acquisition and maximizing return on ad spend for Meta and TikTok campaigns.
Performance Marketing Manager optimizing channels and metrics for customer acquisition at Onfy, a German pharmacy marketplace. Focused on commercial performance and data - driven marketing initiatives.
Director of Paid Search leading SEM initiatives and managing top - tier client relationships at Jellyfish. Overseeing strategy execution, team development, and campaign excellence.
Growth & Performance Marketing Manager driving scalable customer acquisition through digital channels. Developing performance campaigns and leveraging AI tools for a company in digital health.
Media Planner developing media strategies for paid social channels in a fast - growing agency. Collaborating with cross - functional teams to optimize campaigns for higher education and non - profit clients.
Brand & Campaign Manager at tombola leading digital - first marketing initiatives across multiple channels. Responsible for integrated campaigns and collaborating with creative partners.
Paid Media Specialist managing end - to - end digital campaigns for educational growth. Optimizing performance with a strong focus on Google Ads and strategic marketing approach.