Sr Specialist, Paid Search optimizing paid search campaigns across QVC Group's brands. Responsible for account management and delivering actionable performance insights to the Senior Manager.
About the role
- Performance Marketing Manager optimizing channels and metrics for customer acquisition at Onfy, a German pharmacy marketplace. Focused on commercial performance and data-driven marketing initiatives.
Responsibilities
- Manage and optimize acquisition channels with a strong focus on commercial performance
- Build in-house expertise in price comparison platforms and shopping channels (Google Shopping, feed-based marketing)
- Own performance metrics such as CAC, ROAS, conversion rate, AOV, and contribution margin
- Support and optimize additional paid channels (Paid Search, Paid Social, Bing, etc.) where relevant
- Manage and challenge external agencies and freelancers to ensure high-quality execution and reporting
- Develop and scale affiliate and partner marketing as an acquisition channel
- Collaborate with product and tech teams to improve landing pages, tracking, feed quality, and conversion rates
- Ensure strong and clear positioning in acquisition channels to improve first-time customer conversion
Requirements
- 3+ years of experience in performance marketing, preferably on the German market (e-commerce, marketplace, retail media, or similar)
- Strong understanding of unit economics and acquisition metrics (CAC, ROAS, AOV, conversion rate, contribution margin)
- Hands-on experience with performance marketing channels like Google Shopping, price comparison platforms, and feed-based marketing
- Highly analytical and data-driven mindset
- Ability to work independently in a lean, fast-paced environment
- Fluent English
- Experience with affiliate / partner marketing
- Experience with landing page optimization, SEO, or acquisition content
- Fluent German (strongly preferred)
Benefits
- Health insurance for employees, including dental coverage (Barmenia Mehr Zahn 100)
- Daily meal allowance
- Collaboration with colleagues across Portugal, Brazil, Latvia, and China, with opportunities for promotion, professional training, and English courses
- Annual team-building activities
- Knowledge-sharing workshops
- Strong team spirit and collaborative culture
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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