Marketing Manager responsible for Inbound Marketing and digital customer journeys using HubSpot. Seeking a skilled marketer with a strong B2B background in Germany.
About the role
- Marketing Lifecycle Manager leading lifecycle strategy at SimpleClosure, optimizing customer journey and conversion rates across multiple channels. Collaborating with Sales and RevOps teams for effective execution.
Responsibilities
- Own the end-to-end execution of lifecycle and marketing operations programs—from setup and segmentation through execution, QA, and performance analysis
- Design and maintain lifecycle flows that ensure effective lead capture, education, qualification, and handoff into the appropriate motion (Sales-led, self-serve, or partner-driven)
- Build and maintain email programs, automations, workflows, and tagging in HubSpot to support inbound, outbound, and partner-driven motions
- Develop and maintain audience segmentation and ICP-based targeting across buyer personas and funnel stages (e.g., founders, finance leaders, legal stakeholders; early education vs. high-intent conversion)
- Partner closely with Sales and RevOps to improve qualification, routing, handoff, and follow-up experiences
- Support outbound, partner, and cross-sell motions through list building, segmentation, and operational enablement
- Adapt lifecycle messaging and paths based on audience, intent, and channel to maximize relevance and conversion
- Monitor conversion performance across key funnel steps and share insights with Sales, RevOps, and Growth to drive continuous improvement
- Run experiments across messaging, timing, sequencing, and lifecycle paths to improve conversion rates
Requirements
- 3–5+ years of experience in lifecycle marketing, marketing operations, or growth marketing (B2B SaaS preferred)
- Hands-on experience building and operating lifecycle programs, automations, and workflows in HubSpot
- Strong understanding of lifecycle design, cohort-based segmentation, and conversion optimization across high-intent funnels
- Experience owning or influencing email nurtures, tagging, and segmentation
- Experience supporting outbound and partner-driven motions through segmentation, list building, and enrichment tools (e.g., Clay)
- Proven ability to partner closely with Sales and RevOps, incorporating feedback into lifecycle programs and operational setup
- Data-driven and analytical, with experience using funnel and conversion metrics to guide experimentation and iteration
- Strong operator mindset, comfortable owning end-to-end execution in a fast-paced, cross-functional environment
Benefits
- Unlimited PTO
- Competitive equity package
- Employer Covered Medical Benefits
- Hybrid in Los Angeles or New York City
- Two in-person team retreats a year
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