User Acquisition Manager focusing on user acquisition strategies for Guru Apps. Collaborating with creative and analytical teams to optimize marketing campaigns globally.
About the role
- Growth Lead overseeing unconventional growth strategies and experiments at SimpleClosure, a leading business closure technology company. Aiming to establish impactful solutions through marketing and product collaboration.
Responsibilities
- Design, launch, and evaluate a continuous portfolio of growth experiments, with a focus on high-potential, currently unscalable initiatives
- Build and maintain a structured test-and-learn framework: clear hypotheses, defined success metrics, disciplined post-mortems
- Move quickly from idea to live test (days, not weeks)
- Distinguish between ideas worth scaling and noise worth abandoning
- Identify and exploit non-obvious acquisition channels: communities, integrations, partnerships, content loops, viral mechanics, referral programs, and more
- Generate a disproportionate share of new leads and awareness through creative, high-leverage tactics rather than paid spend
- Look for compounding and flywheel effects - what can we build once that keeps delivering?
- Work closely with the product team to identify growth loops embedded in the product itself: onboarding, activation, referral, and retention hooks
- Identify where the product can do the marketing's job and vice versa
- Contribute to roadmap conversations with a growth lens
- Treat AI tools as core infrastructure, not a bonus - for research, content generation, personalization, outreach, data analysis, and automation
- Build AI-assisted workflows that let one person do what would otherwise require a team
- Stay current with what's possible and continuously upgrade your toolkit
- Document what works, what doesn't, and why, turning individual experiments into institutional knowledge
- Create a culture of experimentation across the GTM org by sharing results openly and generously
- Bring data into every conversation and make the invisible visible
Requirements
- Demonstrated track record of running scrappy, high-impact growth experiments, ideally in an early-stage or growth-stage startup
- Strong analytical foundation: you can pull, interpret, and act on data without needing a data analyst to do it for you
- AI-native: you actively use AI tools to multiply your output and you're constantly exploring what's newly possible
- Entrepreneurial mindset: you treat this role like a founder would — comfortable with ambiguity, energized by uncertainty, driven to create
- Creative and systems-oriented: you can generate a hundred ideas and also build the infrastructure to test them systematically
- Excellent collaborator: you'll work across product, marketing, sales, and ops, and you need to bring people with you without formal authority
- Hungry: you want to make a real mark and you're not satisfied with incremental
Benefits
- Unlimited PTO
- Competitive equity package
- Employer Covered Medical Benefits
- Two in-person team retreats a year
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