Hybrid Regional Sales Manager

Posted 1 hour ago

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About the role

  • Regional Sales Manager expanding distribution for Silver Oak's wine brands in Northeast USA. Leading field sales strategy and building key customer relationships across New York and surrounding states.

Responsibilities

  • Own and execute the territory sales strategy in partnership with sales leadership and distributor management.
  • Grow on- and off-premise business by identifying opportunities, opening new accounts, and deepening existing relationships.
  • Work in the field an average of four days per week, independently and alongside distributor sales teams and managers.
  • Collaborate closely with distributors to achieve volume, placement, and prestige goals.
  • Lead compelling in-person and virtual tastings, trade events, and wine dinners (including evenings and weekends).
  • Deliver impactful brand education, training, and coaching to distributor sales representatives and leadership.
  • Manage pricing, programming, inventory, and allocations to protect brand integrity and maximize performance.
  • Lead, coach, and develop Field Sales Managers, fostering accountability, ownership, and continuous improvement.
  • Support FSMs with territory coverage, execution, and administrative responsibilities.
  • Forecast sales and expenses, manage budgets, and deliver quarterly sales goals.
  • Analyze sales data, market conditions, and performance metrics to inform strategy and execution.
  • Build and maintain strong cross-functional relationships with wholesale, inside sales, marketing, and winery teams.

Requirements

  • Bachelor’s degree in business or related field, or equivalent experience.
  • Minimum 3 years of relevant sales experience; wine industry experience strongly preferred.
  • Proven success driving business development and increasing case volume.
  • Strong existing relationships with key on- and off-premise accounts.
  • Experience managing supplier–wholesaler relationships at sales and management levels.
  • Excellent selling, presentation, and public speaking skills.
  • Proficiency in MS Office (Excel, PowerPoint) and CRM systems; VIP/iDIG experience a plus.
  • Strong analytical, organizational, and communication skills.
  • Entrepreneurial mindset with sound judgment and decision-making ability.
  • Must reside in the territory and be willing to travel daily within it.
  • Valid driver’s license with a clean driving record.

Benefits

  • Flexible work arrangements
  • Excellent benefits
  • Salary + Bonus

Job title

Regional Sales Manager

Job type

Experience level

Mid levelSenior

Salary

Not specified

Degree requirement

Bachelor's Degree

Location requirements

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