Director of Growth Marketing focused on high - profile lead generation across digital channels. Collaborating with analytics and CRM teams to optimize marketing performance and client engagement.
About the role
- Acquisition Manager overseeing affiliate and media buy relationships in iGaming markets. Managing partnerships, optimizing for ROI while collaborating with various teams.
Responsibilities
- Develop, expand, and manage relationships with existing and new affiliate and media buy partners, across multiple brands and geos.
- Identify and recruit high-performing casino and sportsbook affiliates.
- Negotiate and maintain CPA, hybrid, and revenue share deals.
- Monitor partner performance, track KPIs, and optimise for FTDs and eCPA.
- Collaborate with BI, Content, CRM, and Design to support campaign execution.
- Ensure compliance with contracts, brand standards, and market restrictions.
- Maintain accurate tracking, tags, and payment data in affiliate platforms.
- Provide insights, reports, and performance reviews to internal stakeholders, weekly and monthly as required.
- Onboard new partners and identify opportunities for growth within your portfolio.
- Closely work with Finance teams to ensure smooth and streamline Acquisition commissions payments processing, recording of invoices and assist with login of invoices and payment statuses.
- Provide day to day affiliate and media buy support, source, qualify, approve and onboard new affiliate and media buy partners.
- Be able to perform profitability analysis, insure tracking accuracy, affiliate data related instances and manage affiliate creatives.
- Stay ahead of industry trends, market developments and competitor activities in the iGaming acquisition space.
Requirements
- Minimum 2+ years of experience in affiliate marketing with direct Affiliate or Media Buy experience within the iGaming industry.
- Established portfolio of active Casino and Sportsbook affiliates and traffic partners is a plus and highly advantageous.
- Strong negotiation, communication, and relationship-building skills.
- Data-driven mindset with proficiency in affiliate tracking software and analytics tools.
- Strong understanding of acquisition KPIs, funnel metrics, and deal modelling.
- Commercially sharp, with excellent negotiation and communication skills.
- Highly organised and detail-oriented - especially around tracking and reporting.
- Able to work independently in a fast-paced, high-volume setting.
- Proficiency in professional-level English communication, both written and verbal; additional languages are a plus.
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