Marketing Director leading the Syva, IMMULITE, and Plasma Proteins portfolio for Siemens Healthineers in North America. Driving growth initiatives and managing a marketing team to enhance patient care outcomes.
Responsibilities
Lead the Syva, IMMULITE, and Plasma Proteins portfolio across the U.S. and Canada
Guide a team of Marketing and Product Managers
Shape commercial execution and drive growth
Conduct market trend analysis and growth initiatives
Present to executive-level customers
Manage cross-functional strategic projects aligned to North American business priorities
Requirements
8+ years of marketing or commercial experience in specialty diagnostics
4+ years of experience managing direct reports
Proven expertise with Syva, IMMULITE, or Plasma Proteins markets preferred
Strong understanding of laboratory operations, Chemistry, and Immunoassay testing
Experience with CRM, funnel analytics, and market insights tools
Bachelor’s degree in medical sciences, business, or marketing
Ability to travel up to 25%
Benefits
medical insurance
dental insurance
vision insurance
401(k) retirement plan
life insurance
long-term and short-term disability insurance
paid parking/public transportation
paid time off
paid sick and safe time
Job title
Director of North America Marketing – Specialty Diagnostics
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