Marketing Analyst at CEAPE Brasil structuring marketing actions and driving community engagement initiatives across digital platforms. Analyzing data and metrics to propose improvements and growth.
About the role
- Marketing Director leading the Syva, IMMULITE, and Plasma Proteins portfolio for Siemens Healthineers in North America. Driving growth initiatives and managing a marketing team to enhance patient care outcomes.
Responsibilities
- Lead the Syva, IMMULITE, and Plasma Proteins portfolio across the U.S. and Canada
- Guide a team of Marketing and Product Managers
- Shape commercial execution and drive growth
- Conduct market trend analysis and growth initiatives
- Present to executive-level customers
- Manage cross-functional strategic projects aligned to North American business priorities
Requirements
- 8+ years of marketing or commercial experience in specialty diagnostics
- 4+ years of experience managing direct reports
- Proven expertise with Syva, IMMULITE, or Plasma Proteins markets preferred
- Strong understanding of laboratory operations, Chemistry, and Immunoassay testing
- Experience with CRM, funnel analytics, and market insights tools
- Bachelor’s degree in medical sciences, business, or marketing
- Ability to travel up to 25%
Benefits
- medical insurance
- dental insurance
- vision insurance
- 401(k) retirement plan
- life insurance
- long-term and short-term disability insurance
- paid parking/public transportation
- paid time off
- paid sick and safe time
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